Essays about: "social media campaign"
Showing result 1 - 5 of 119 essays containing the words social media campaign.
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1. Unveiling Athlete Sponsorship: A Multi-method Qualitative Study of the Evolving Roles of Athletes in the Digital Era Sponsorship Agreements
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : The sports industry has undergone a profound transformation due to digitalization. Within this shifting landscape, one key aspect of sports marketing that has experienced significant changes is sponsorship. READ MORE
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2. To What Extent did Social Media and Communication Strategies Help Victims of Domestic Violence During the COVID-19 Lockdown in Thailand? : A Case Study of the "Stop Violence Against Women Campaign"
University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)Abstract : In the midst of the formidable challenges imposed by the COVID-19 lockdown, the "Stop Violence Against Women" campaign emerged as a resilient and proactive response, harnessing the influential capabilities of social media and strategic communication to combat the pervasive issue of gender-based violence in Thailand. This comprehensive study, deeply rooted in the realms of public sphere theory, development theory, and digital activism, explores the multifaceted dimensions of the campaign's profound impact. READ MORE
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3. Personalisation and Performed Authenticity in Political Content on TikTok: A Multimodal Critical Discourse Analysis of Liberal Alliance's Campaign in the 2022 Danish General Election
University essay from Lunds universitet/Institutionen för strategisk kommunikationAbstract : This research analyses the presence of political personalisation and its role in establishing performed authenticity in political content on TikTok. Despite TikTok being a platform created for entertainment purposes, TikTok has come to play a significant role in political discourse and engagement with politicians Employing a qualitative approach to Multimodal Critical Discourse Analysis, this research has sought to analyse how the Danish political party Liberal Alliance and their party leader, Alex Vanopslagh, used political personalisation to establish performed authenticity during the Danish general election of 2022. READ MORE
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4. How Does Social Media Marketing Impact the Consumer Decision-marketing in Nigeria.
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : This study investigated the effect of social media marketing on consumer patronage decision making with specific focus on small businesses in Port Harcourt, Rivers State Nigeria. To achieve this, three specific objectives were created, such as to ascertain the effect of social media marketing on consumer patronage intention, examine the effect of social media marketing on consumer patronage and determine the effect of social media marketing on repeat purchase. READ MORE
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5. Be Proud of Your Menstruation! A case study of commodity feminist discourse in mainland China.
University essay from Lunds universitet/Institutionen för strategisk kommunikationAbstract : Adopting a critical discourse analysis approach, this study presents a case study around the “Menstruation should not be hidden” campaign launched by the Swedish brand, Libresse, in the Chinese market. With the aim to explore how does the brand strategically use female empowering discourse to construct new meanings of menstruation for a regional market, and the socio-cultural factors involved. READ MORE
