Essays about: "social media focus groups"

Showing result 21 - 25 of 134 essays containing the words social media focus groups.

1. 21. Followers’ Perception of Transparency in Persuasive Intent : The Role of Parasocial Relationship and Persuasion Knowledge in Sponsored Content

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Rebecca Frölander; Johanna Gullbrandsson; [2022]
   Keywords : Influencer Marketing; Social Media Influencers; Parasocial Relationship; Persuasion Knowledge; Transparency; Sponsored Content;

   Abstract : Background: Social media marketing has grown rapidly in recent years and has become a standard tool for marketers. As a result, companies use social media influencers (SMIs) to reach their target audiences. One important aspect of influencer marketing is the relational aspect. READ MORE

3. 22. The Other Side of the Pandemic Reportage : Audience Perception of COVID-19 Media Framing and its Influence on Social Polarization

   University essay from Lunds universitet/Medie- och kommunikationsvetenskap; Lunds universitet/Institutionen för kommunikation och medier

   Author : Titilope Oladiran; [2022]
   Keywords : COVID-19; ethnic polarization; prejudice; media frames; ethnic conflicts; Lagos State; non-media centric; stereotypes; Social Sciences;

   Abstract : This research aimed to explore the experiences of Lagos State residents during COVID-19 and the relationship between COVID-19 reportage in Lagos State and ethnic inter-relationship. The goal is to understand media influence in a society from the perspectives of people directly influenced by the COVID-19 media frames. READ MORE

4. 23. How MSF Operations Can Utilize Social Media to Deliver Health Promotion : A Case Study of the MSF Patient Multimedia Engagement Project (2019-2021)

   University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Author : Erika Granath; [2022]
   Keywords : ;

   Abstract : Over the past decade, improved access to the internet and internet-connected devices have accelerated a rapid and vast adoption of information communication technologies and social media everywhere, changing everything from how people organize to how we access information. This development means new opportunities as well as challenges for humanitarian organizations to communicate with the communities they serve. READ MORE

5. 24. Outage of Meta-owned Social Network Sites (SNS) - University students' experiences and insights for strategic communication practice and its relevance for social acceleration

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Jie Yue; [2022]
   Keywords : university students; social media; social network sites; social acceleration; slipping slopes; uses gratifications theory; strategic communication; Hartmut Rosa; Social Sciences;

   Abstract : This thesis explores the socially constructed phenomenon that has arisen as a result of the proliferation of social network sites that has penetrated our daily lives. The qualitative study analysed how university students experienced the global outage of Facebook, Instagram and, WhatsApp on October 4th, 2021, because of the Meta-owned ecosystem of social media. READ MORE

6. 25. Modern relations : A qualitative interview study on the digitization of relationships

   University essay from Linköpings universitet/Institutionen för kultur och samhälle

   Author : Jamel Angel; [2022]
   Keywords : gender; relationships; friendship; love; intimacy; social media; gaming community; digitization; genus; relationer; vänskap; kärlek; intimitet; sociala medier; spelgemenskap; digitalisering;

   Abstract : This interview study investigates people's experiences and interactions online to give more nuance to the context of modern relationships, and what the perception of digitized relationships could mean. The study investigates digitized relationships in terms of friendship, love, intimacy, and social media. READ MORE