Essays about: "social media focus groups"
Showing result 6 - 10 of 134 essays containing the words social media focus groups.
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6. Understanding the Freedom Convoy Movement's Collective Identity and Roles of Conspiracy Narratives: A Study of a Telegram Group
University essay from Lunds universitet/Graduate SchoolAbstract : This thesis analyses how conspiracy narratives are used to negotiate a collective identity within the global branch of the Freedom Convoy movement. To better understand what common conspiracies are present and how they function for the group’s collective identity, this paper is based on empirical data from text messages and memes shared in a group chat on Telegram, an instant messaging platform. READ MORE
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7. More Than a Music Artist? A qualitative study on consumer archetypes through the dynamics of fan-artist parasocial relationships
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Thesis Purpose: This study examines how parasocial relationships between music artists and fans foster a plethora of different consumer attitudinal outcomes, with the purpose to provide clarity through the shaping of distinct consumer archetypes, while offering in this way practical insights for marketers and industry professionals. The context of K-pop is used to delve deeper into the understanding of the use of the parasocial sphere in the music industry scenario. READ MORE
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8. The Friend, the Influencer, the Lawyer: a Qualitative Case Study of IKEA’s Identity Expressions on Facebook
University essay from Lunds universitet/Institutionen för strategisk kommunikationAbstract : With the increased loss of control over the organizational identity (OrI) in social media, research has started to encourage organizations to hand over control of the OrI to the creation and distribution of stakeholders. This has created challenges for the strategic communicator in managing the OrI internally, as the employees adapt to the OrI in the mind of the stakeholder rather than the OrI set by the dominant coalition. READ MORE
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9. The Killing Agent : A comparative transitivity analysis of US news headlines regarding killings of and by the civilian and the police officer
University essay from Linnéuniversitetet/Institutionen för språk (SPR)Abstract : Due to its status and reach, media discourse can shape its reader's perspective on social actors and events, for good and for worse. This thesis investigates 100 headlines retrieved via searches in the NOW corpus, of which 50 portray killings of police officers by civilians and 50 portray the opposite, killings of civilians by police officers. READ MORE
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10. Uncovering the cultural expression and identity of young Vietnamese American through TikTok
University essay from Lunds universitet/Medie- och kommunikationsvetenskap; Lunds universitet/Institutionen för kommunikation och medierAbstract : This research explores the cultural representation, identity, and practices of young Vietnamese Americans through TikTok. The primary argument is that social media plays a critical role in facilitating cultural exchange and cultivating a sense of belonging for young immigrants living far away from their ancestral homelands. READ MORE
