Essays about: "social media marketing to reach Chinese market"

Found 2 essays containing the words social media marketing to reach Chinese market.

1. 1. Internationalization and its role in the utilization of Influencer Marketing within Business

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : Victoria Näsberg; [2021]
   Keywords : internationalization; e-marketing; uppsala model; social network theory; standardization; adaptation; eWOM; network co-production model; social media; influencer; influencer marketing; mccracken s meaning transfer model; source credibility model; networks;

   Abstract : The growth within internationalization has changed the world at a rapid pace, with businesses expanding into foreign markets on a daily basis. Similarly, to the growth within internationalization, social media has changed how marketing activities are conducted throughout the world. READ MORE

3. 2. Future Communication Channels in China - A Case Study at Sandvik Mining and Construction in China

   University essay from Lunds universitet/Produktionsekonomi

   Author : Jakob Johansson; [2011]
   Keywords : Technology and Engineering;

   Abstract : Purpose: The Chinese mining industry is the third biggest in the world in terms of scale and magnitude. Due to the growing importance of the Chinese market, Sandvik Mining and Construction is investing heavily in China. As a result, there is a need for a new marketing plan for China. READ MORE