Essays about: "social media presence"

Showing result 21 - 25 of 193 essays containing the words social media presence.

1. 21. Under the Digital Media Spotlight: The Entity of Rasmus Paludan

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Milla Lindén; Moa Winge; [2023]
   Keywords : Rasmus Paludan; digital news media; alternative news media; mainstream media; Easter Riots; strategic narratives; disinformation; framing; critical discourse analysis; Social Sciences;

   Abstract : Digitaliseringen och framväxten av Web 2.0 har förändrat dagens medielandskap och skapat nya förutsättningar för nyhetsmedier och dess intressenter. Till följd av det har mainstream och alternativ media större utrymme att nå och påverka en bredare publik. READ MORE

3. 22. The Alt-Right and Agenda Setting Theory : A study of online news outlets and magazines

   University essay from Linnéuniversitetet/Institutionen för statsvetenskap (ST)

   Author : Luka Wetzelaer; [2023]
   Keywords : Alt-Right movement; Agenda Setting theory; Corpus linguistics;

   Abstract : The Alt-Right is a movement that became very mainstream and this article’s research is about how often the Alt-Right movement has been mentioned in online news articles and magazines. Previous articles have researched how the Alt-Right has spread its presence on online forums and social media pages, what is written on these online forums where the Alt-Right has a presence and what their main ideas and ideology is. READ MORE

4. 23. “Fluffy stuff decides the game” : A multiple case study exploring utility of DCTs andstrategic choice of language in the internationalisation process

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Ellen Gustavsson; Sernelin Ahlsén Sandra; [2023]
   Keywords : Internationalisation Process; Professional Service Firms; Digital Communication Tools; Language;

   Abstract : Background: Professional services firms (PSFs) face unique challenges when internationalisingdue to their intangible services and the need to adapt to local markets. Digital technologies havemade internationalisation more efficient since firms utilise digital communication tools (DCTs). READ MORE

5. 24. Personalisation and Performed Authenticity in Political Content on TikTok: A Multimodal Critical Discourse Analysis of Liberal Alliance's Campaign in the 2022 Danish General Election

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Caroline Werenberg; [2023]
   Keywords : Political personalisation; personalisation of politics; mediatisation; mediatisation of politics; political communication; liberal alliance; Social Sciences;

   Abstract : This research analyses the presence of political personalisation and its role in establishing performed authenticity in political content on TikTok. Despite TikTok being a platform created for entertainment purposes, TikTok has come to play a significant role in political discourse and engagement with politicians Employing a qualitative approach to Multimodal Critical Discourse Analysis, this research has sought to analyse how the Danish political party Liberal Alliance and their party leader, Alex Vanopslagh, used political personalisation to establish performed authenticity during the Danish general election of 2022. READ MORE

6. 25. TikTok´s contribution to the new way of marketing : A qualitative study about how Swedish SMEs are using TikTok as a tool in their marketing strategy

   University essay from Karlstads universitet/Handelshögskolan (from 2013)

   Author : Lina Lennartsson; [2023]
   Keywords : SMEs; Social media marketing; TikTok; Marketing strategy; Target audience; SMEs; Marknadsföring på sociala medier; TikTok; Marknadsstrategi; Målgrupp;

   Abstract : The increasing trend towards digitalization has resulted in social media marketingbecoming a common practice among companies today. This new trend has openedup new opportunities for SMEs, which typically have less resources than largercompanies. READ MORE