Essays about: "social media presence"

Showing result 16 - 20 of 193 essays containing the words social media presence.

1. 16. Digital Dimension of Luxury Automotive Brands: A multiple case study investigating hedonic value creation online

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Sara Horvath; Betty Sandberg; [2023]
   Keywords : Luxury Brands; Automotive Industry; Value Creation; Hedonic Value; Customer Experience; Digital Touchpoints; Customer Journey;

   Abstract : In recent years, there has been a notable shift in the conventional strategies employed by luxury automotive brands towards a more digitalized customer journey. This shift reflects the changing landscape of consumer behavior and the growing influence of technology in shaping customer experiences. READ MORE

3. 17. Virtual vistas : exploring the art of in-game photography presence on social media

   University essay from Lunds universitet/Medie- och kommunikationsvetenskap; Lunds universitet/Institutionen för kommunikation och medier

   Author : Yimeng Li; [2023]
   Keywords : Photograph; Video Game; New Media Art; Authorship; Virtual Reality; Screenshoot; Virtual Photography; Game Culture; Social Sciences;

   Abstract : This thesis delves into the emerging field of virtual photography, an artistic form seamlessly integrated into the digital landscapes of video games. Investigating the intricate relationship between the virtual and the tangible, the study meticulously analyzes in-game photographs to unveil the subtleties often overlooked, decoding implied meanings. READ MORE

4. 18. The Mobilization of Civil Disobedience : A qualitative content analysis of the collective action framing of the civil disobedience movement Återställ våtmarker

   University essay from Jönköping University/HLK, Medie- och kommunikationsvetenskap

   Author : Ellinor Röjne; [2023]
   Keywords : Environmental movement; Collective action; Core framing tasks; Emotions; Social media; Civil disobedience; civil olydnad; social rörelse; miljörörelse; sociala medier;

   Abstract : The study “The Mobilization of Civil Disobedience” intends to shed light on how environmental movements frame climate change issues, present solutions and mobilize climate action through their communication on the social media platform Instagram. This study will examine the case of Återställ våtmarker (Restore wetlands), a Swedish movement known for its civil disobedience protests. READ MORE

5. 19. Phygital Fashion Week : A Qualitative Study of the Contemporary Copenhagen Fashion Week

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Joanna Turner; Andrea Poth; Linnea Göthelid; [2023]
   Keywords : Fashion Marketing; Fashion Week; Phygital; Gatekeeping; Exclusivity; Buzz Marketing; Social Media;

   Abstract : The value of fashion week’s physical presence has been questioned in connection with the Covid-19 pandemic, when fashion week became fully digital. Once the pandemic subsided, the digital attributes were retained and combined with the physical space, resulting in a phygital fashion week. READ MORE

6. 20. Role of Social Media Presence for Thriving in and Improvement of Brand Awareness in the Fashion Industry of Sweden

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Author : Bilal Mehdi; Adnan Kalim; [2023]
   Keywords : social media; Brand Awareness; Demographics; Fashion Industry; Sweden;

   Abstract : Purpose: The purpose of this study was to examine the role of social media presence in thriving in and increasing brand awareness in the fashion retail industry of Sweden. The study investigates how social media usage affects brand awareness in the fashion industry of Sweden. READ MORE