Essays about: "social media university"

Showing result 16 - 20 of 221 essays containing the words social media university.

1. 16. Governed to be cancelled : The qualitative aspects of cancel culture's governmentality, focusing on its impact beyond the individual perpetrator.

   University essay from Jönköping University/HLK, Medie- och kommunikationsvetenskap

   Author : Hasib Zolic; [2023]
   Keywords : Cancel culture; Governmentality; Parasocial relationship; Hip-hop; MCDA;

   Abstract : This thesis explores the phenomenon of cancel culture within the media and communication science field, aiming to contribute to the understanding of cancel culture beyond the focal point of the cancelled figure. Drawing upon the theoretical framework of Governmentality with discourse and language and utilizing Multimodal Discourse Analysis (MCDA) as a methodological tool, the study delves into the complexities of cancel culture and its implications. READ MORE

3. 17. TikTok Made Me Buy It : Influencer Marketing on TikTok: What Affects Swedish Consumers' Purchase Intentions?

   University essay from Jönköping University

   Author : Johanna Nilsson; Filippa Nilsson; Ellen Johansson; [2023]
   Keywords : Influencer marketing; Social media marketing; Electronic Word-of-Mouth; Consumer behavior; Purchase intention; TikTok marketing.;

   Abstract : This study investigates the impact of trustworthiness, perceived expertise, and parasocial relationships on Swedish consumers' purchase intentions on TikTok, focusing on influencer marketing. The problem addressed in this study is the lack of understanding of consumer behavior on TikTok in the context of influencer marketing. READ MORE

4. 18. THE USE OF SOCIAL MEDIA DURING THE 2022 FLOODING IN PAKISTAN: A STUDY OF THE NATIONAL DISASTER MANAGEMENT AUTHORITY CRISIS COMMUNICATION

   University essay from Jönköping University/Högskolan för lärande och kommunikation

   Author : Naila Ishtiaq; [2023]
   Keywords : ;

   Abstract : .... READ MORE

5. 19. “Fluffy stuff decides the game” : A multiple case study exploring utility of DCTs andstrategic choice of language in the internationalisation process

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Ellen Gustavsson; Sernelin Ahlsén Sandra; [2023]
   Keywords : Internationalisation Process; Professional Service Firms; Digital Communication Tools; Language;

   Abstract : Background: Professional services firms (PSFs) face unique challenges when internationalisingdue to their intangible services and the need to adapt to local markets. Digital technologies havemade internationalisation more efficient since firms utilise digital communication tools (DCTs). READ MORE

6. 20. Static or Dynamic: An experimental study : The Impact of animation principles on user engagement on LinkedIn

   University essay from Jönköping University/Tekniska Högskolan

   Author : Stina Freid; Alexandra Gredeus Ampuero; [2023]
   Keywords : Engagement; Motion Graphics; 12 Basic Animation Principles; Digital Marketing; LinkedIn; Social Networking Sites; Organic Posts; Nudges; Dynamic Posts; and Static Posts;

   Abstract : Engagement. This has become a key concept in the field of marketing. The concept of "engagement" is utilized to describe the way users instantly engage with brands using clicks, reactions, comments, and sharing. Brands and advertisers utilize media platforms to increase brand awareness and create customer-engaging content. READ MORE