Essays about: "software applications for Marketing"

Showing result 11 - 15 of 17 essays containing the words software applications for Marketing.

  1. 11. An extension of the Gadget Loving model to include cultural dimensions

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : Daniel Gimeno Ferrer; Christos Vlachos; [2014]
    Keywords : Gadget Loving; technology acceptance; technology diffusion; Hofstede; cultural dimensions;

    Abstract : Gadgets are novel products that have software applications loaded into hardware and software platforms. Their development and marketing costs companies hundreds of millions of dollars, yet the failure rate in the marketplace is very high. READ MORE

  3. 12. Designing a Business Intelligence Solution for Analyzing Security Data

    University essay from Institutionen för informationsteknologi

    Author : Premathas Somasekaram; [2013]
    Keywords : ;

    Abstract : Business Intelligence is a set of tools and applications that are widely deployed across major corporations today. An appropriate translation for “Business Intelligence” in Swedish is “beslutstöd”, and it clearly describes the purpose of such a solution, andt hat is to collect, compress, consolidate and analyze data from multiple sources, so that critical decisions can be made based on it hence the name “beslutstöd. READ MORE

  4. 13. A proposed Framework for CRM On-Demand System Evaluation : Evaluation Salesforce.com CRM and Microsoft Dynamics Online

    University essay from KTH/Skolan för informations- och kommunikationsteknik (ICT)

    Author : Can Özcanli; [2012]
    Keywords : CRM on-demand system evaluation framework; CRM on-demand systems; CRM; CRM and SaaS; CRM on-demand; SME;

    Abstract : Customer Relationship Management has been an integral part of the enterprise since two decades. Today, enterprises that focus on customer satisfaction need to manage their relationships with their customers effectively. This demand has allowed software vendors to create CRM solutions. READ MORE

  5. 14. Social Network Analysis Utilizing Big Data Technology

    University essay from Avdelningen för datalogi

    Author : Jonathan Magnusson; [2012]
    Keywords : Social Network Analysis; Telecommunication Networks; Hadoop; Machine Learning;

    Abstract : As of late there has been an immense increase of data within modern society. This is evident within the field of telecommunications. The amount of mobile data is growing fast. For a telecommunication operator, this provides means of getting more information of specific subscribers. READ MORE

  6. 15. Oracle Strategy in Business Development : MBA-thesis in marketing

    University essay from Avdelningen för ekonomi

    Author : Hamidreza Talebi-Taher; [2010]
    Keywords : Application; Business; Database; Oracle; Strategy;

    Abstract : Aim: The aim of this research has been to answer the question of how and based on what combination of grand strategies, Oracle as a high-tech company, developed and improved its business and affected its competitors and other industries. Method: Analytical study of published literature and Oracle internal annual reports combined with personal experience of working with Oracle products and observing its strategies for more than a decade have been the essential part of this study. READ MORE