Essays about: "software purchase"

Showing result 1 - 5 of 56 essays containing the words software purchase.

  1. 1. DESIGNING FOR SUCCESS: ENHANCING E-COMMERCE PURCHASE INTENTION FOR ONLINE CLOTHING RESELLING PLATFORMS : A Mixed Method Multiple Case Study of Usability Factors and a Practical Usability Framework for Success

    University essay from Jönköping University/JTH, Avdelningen för datateknik och informatik

    Author : Jorge Vicente Nieto; Donja Hoorn; [2023]
    Keywords : Usability; multiple-case study; usability framework; website usability; second-hand apparel market; purchase intention; usability constructs;

    Abstract : The Online Clothing Reselling Platforms (OCRPs) industry foresees ongoing significant market growth, building upon the expansion it has achieved in recent years. This trend makes it essential to understand how website usability factors affect consumer behaviour and identify practical opportunities for optimization in this specific context of e-commerce. READ MORE

  3. 2. Explicating the Purchase Intention : A netnographic study on the impacts of online consumption community members’ purchase intention

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Farzana Sharmin Ritu; [2023]
    Keywords : purchase intention; online consumption community; netnographic study; theory of planned behavior; electronic word of mouth; qualitative research;

    Abstract : Empowered by the internet and eWOM, online consumption community members now have a greater impact while considering customers’ purchase intentions. This qualitative study intends to examine the factors that impact these community members’ purchase intentions, by addressing the research question: How do internal behavioral and value creation factors impact customers’ purchase intentions in an online consumption community? Moreover, this study proposes a research model of purchase intention in an online consumption community inspired by the theory of planned behavior. READ MORE

  4. 3. Barriers Preventing Chinese Male Consumers from Purchasing Green Beauty Products

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Bingxin Li; Zikang Chen; [2023]
    Keywords : Keywords: Beauty industry; China; Male market; Eco-friendly products; Green beauty products; Usage barrier; Value barrier; Risk barrier; Traditional barrier; Image barrier; Ethical concerns; Purchase intention; Innovation resistance theory; Business and Economics;

    Abstract : Thesis purpose: The purpose of this research is to investigate the barriers to purchasing green beauty products in the Chinese male beauty market, and analyze how ethical concerns moderate the influence of these barriers on purchase intention. Methodology: This study utilized a cross-sectional research design and a quantitative methodology to investigate the association between barriers and Chinese males' purchase intention of eco-friendly beauty products. READ MORE

  5. 4. More Than Skin Deep : An Investigation of Consumer Behavior Toward Green Skincare Products in the European Context

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Dana Szalaiova; Mark Vidrinskas; [2023]
    Keywords : Skincare; green skincare; sustainable skincare; environmentally friendly skincare; Green Purchase Intention; Theory of Planned Behavior; Attitude; Subjective Norm; Perceived Behavioral Control; Environmental Concern; Environmental Knowledge; Health Concern; Injunctive Norm; Descriptive Norm; Electronic Word-of-Mouth; Price Sensitivity; Availability; Perceived Consumer Effectiveness;

    Abstract : This bachelor’s thesis is a quantitative study examining the factors influencing the Green Purchase Intention of (green) skincare among European consumers. The underpinning theory for this paper was the Theory of Planned Behavior and its influencing constructs such as Attitude, Subjective Norm, and Perceived Behavioral Control, as well as various selected determinants such as Environmental Concern, Environmental Knowledge, Health Concern, Injunctive Norm, Descriptive Norm, Electronic Word-of-Mouth, Price Sensitivity, Availability, and Perceived Consumer Effectiveness. READ MORE

  6. 5. How Does  Social Media Marketing Impact the Consumer Decision-marketing in Nigeria.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Chinonso David Ozioma; [2023]
    Keywords : ;

    Abstract : This study investigated the effect of social media marketing on consumer patronage decision making with specific focus on small businesses in Port Harcourt, Rivers State Nigeria. To achieve this, three specific objectives were created, such as to ascertain the effect of social media marketing on consumer patronage intention, examine the effect of social media marketing on consumer patronage and determine the effect of social media marketing on repeat purchase. READ MORE