Essays about: "sponsored content"

Showing result 11 - 15 of 27 essays containing the words sponsored content.

  1. 11. What Influences Engagement? A Content Analysis of Influencer Branding and Follower Engagement

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Julia Nilsson; Henrik Harryson; [2019]
    Keywords : Influencers; Social Media; Instagram; Content Analysis; Engagement;

    Abstract : Social media has evolved rapidly since the beginning of the 21st century. One of the most popular and fastest growing social media platforms is Instagram, with over one billion active users monthly. This has facilitated the emerge of influencers, those who are popular with many followers relative to others. READ MORE

  3. 12. The role of peer-created content in digital advertising : Perceptions of sponsored and non-sponsored recommendations on Instagram, its recognition as a product advertisement and its effects on the level of trustworthiness.

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Karolina Gibała; Aleksandra Gujda; [2018]
    Keywords : trustworthiness; Instagram; sponsored; non-sponsored; perception; product advertisement;

    Abstract : Background: Changing interests and expectations of societies have resulted in the development of new communication and business channels. The boom of social media, allowed for a rapid exchange of beliefs, opinions and ideas. The ways of advertising products have also been changed. READ MORE

  4. 13. Where should your influencer marketing strategy land?

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi; Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Sofie Murakas; Emmy Svedberg; [2018]
    Keywords : Influencer marketing; Landing page; Influencer post; Sponsorship disclosure; Instagram;

    Abstract : Influencer marketing is growing. With a decline in traditional media, companies are exploring alternative options. With the ever changing landscape of social media, new strategic challenges constantly arises. With influencer marketing, companies can endorse their product through the influencers' social media crowd. READ MORE

  5. 14. The effect of influencer marketing in dense content on brands on Instagram

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Evelina Johansson; Frida Svensson; [2018]
    Keywords : Dense Content; Online Branding; Influencer Marketing; Instagram;

    Abstract : Due to digitalization, marketing has shifted from traditional media into being common on the internet today. Dense content marketing is argued to be the strategy which is the most suitable for today’s online-society. READ MORE

  6. 15. Social Media: How to Interact with Millennials and Make Use of Self-Segmentation : A Case Study of Swedish Millennials’ Behavior on Facebook

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Simon Andersson; Kevin Arnvaller; [2017]
    Keywords : Social Media; Segmentation; Customer engagement; Millennial Generation; Facebook; Self Segmentation; Influential Profiles; sponsored Content; Suggested Posts; Social Media; Segmentering; Kundkontakt; Millennial Generationen; Facebook; Själv-Segmentering; Inflytelserika Profiler; Förslagna-Inlägg;

    Abstract : Social media are online accommodations where users can interact with other users, which has become a phenomenon that has grown and completely exploded over the past decade. Companies are well aware of this and has invested a large amount of resources in order to establish a better contact with their customers. READ MORE