Essays about: "sponsored content"

Showing result 16 - 20 of 27 essays containing the words sponsored content.

  1. 16. The effect of influencer ad disclosures on influencer perception and advertising effectiveness on Instagram

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Natalia Varga; Sara Höglund; [2017]
    Keywords : influencer marketing; Instagram; ad disclosures; advertising effectiveness; influencer perception;

    Abstract : This thesis aims to bring insights to the new field of social media influencer advertising. Our findings provide knowledge about how the clarity of different influencer ad disclosures affects influencer perception and the advertising effectiveness on Instagram. READ MORE

  3. 17. "In collaboration with..." The presentation of sponsored posts in lifestyle blogs and consumers' interpretation : The Case of Michaela Forni

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Amanda Mattisson; Caroline Wilkens; Sanna Nevala; [2017]
    Keywords : Blog marketing; storytelling; sponsored content; influencer marketing;

    Abstract : Background: Due to the rapid growth of social media usage, marketing has significantly moved from traditional ways towards digital marketing. In today’s society, people are exposed to an overload of information through various media channels. READ MORE

  4. 18. Do big laughs and positive attitudes sell? : An examination of sponsored content on Youtube, and how entertainment and attitude influence purchase intentions in millennial viewers

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Ludvig Hansson; Natasa Stanic; [2017]
    Keywords : Influencer Marketing; YouTube; Millennials; Attitude; Entertainment; Purchase intention.;

    Abstract : .... READ MORE

  5. 19. The Imitation Game - Examining the Effects of Native Advertising on Attitudes toward Publishers

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Sara Ekwall; Isa Widerståhl; [2017]
    Keywords : Native Advertising; Sponsored Articles; Disclosures; Deceptiveness; Publisher Attitudes;

    Abstract : In recent years, native advertising - advertising that mimics the design, function and feel of a source's original content - has seen an increase in popularity among publishers that hope to counteract falling advertising revenues. Review of existing research indicates that consumers have difficulties recognizing the commercial intent of native advertisements. READ MORE

  6. 20. Native Advertising - A New Era of Online Advertising? : A qualitative study exploring consumers' attitudes

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Katalina Palma; Katrin Waalkens; [2016]
    Keywords : Native advertising; consumers’ attitudes; online advertising; Persuasion knowledge; Attitudes towards advertising model; Sponsored content;

    Abstract : Purpose – The purpose of this study is to explore consumers’ attitudes towards native advertising and its perceived value. Design/methodology/approach – This research has a qualitative and exploratory nature. Forthe empirical material, primary data is collected through conducting in-depth semi-structured interviews. READ MORE