Essays about: "sports goods industry"

Found 3 essays containing the words sports goods industry.

  1. 1. Antecedents of Chinese millennial consumers' purchase intentions via following influencers' recommendations: the sports goods industry

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Xiangru Meng; Yue Xiao; [2020]
    Keywords : Influencer marketing; Chinese millennials; TTI model; purchase intention; sports industry;

    Abstract : Background In recent years, with the rapid development of e-commerce in China, various online media and digital social platforms have attracted more users, and online marketing has gradually replaced traditional marketing strategies. The increasing frequency of online shopping by Chinese consumers, especially millennials, presents a huge opportunity for influencer marketing. READ MORE

  3. 2. Anything is possible: Just do it -a comparison of the evolutionary process of Chinese and Western newcomers

    University essay from Göteborgs universitet/Graduate School

    Author : Mette Kloster; Jörn Schimmelpfennig; [2010-06-16]
    Keywords : Evolutionary process; Strategic behavior; Cost innovation; Strategic Intent; Sporting goods industry; Western and Chinese MNCs; Nike Inc.; Li Ning Co. Ltd.;

    Abstract : Chinese multinationals are currently progressing at an impressive speed towards high-end industries, and China is now seen as a country with strong competitors utilizing a unique set of advantages such as cost innovation. This simultaneously triggers insecure behavior by Western companies towards Chinese firms. READ MORE

  4. 3. To Run the Extra Mile: A case study of a sales force reward system and its potential challenges

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi; Handelshögskolan i Stockholm/Institutionen för redovisning och finansiering

    Author : Janna Jarlman; Sophie Strömbäck; [2009]
    Keywords : sales force; reward system; motivation; challenges; sports goods industry;

    Abstract : Abstract Few areas within management control have gained as much attention as incentives and reward systems. However, in the current media discourse, the focus has been on bonuses for management. READ MORE