Essays about: "standardization and globalization"

Showing result 1 - 5 of 21 essays containing the words standardization and globalization.

1. 1. THE GLOBAL BRAND AS A HEADQUARTERSUBSIDIARY DYNAMIC - A SINGLE CASE STUDY ON THE DYNAMICS OF INFLUENCING A GLOBAL BRAND

   University essay from Göteborgs universitet/Graduate School

   Author : Thomas Hendrik Kok; Nicholas P. Kähr; [2023-07-19]
   Keywords : Global Brand; Charter; Mandates; Headquarter Subsidiary Relationships; IR Framework; Corporate Branding; Case Study;

   Abstract : The topics of headquarter subsidiary relationships, global branding, and subsidiary charter and mandates all are widely studied fields. However, there seems to be a gap in bridging these fields of study. READ MORE

3. 2. Breaking Boundaries with Instant Payment: A Nordic Adventure : Challenges and Opportunities to Accommodate the Innovation

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Debby Nareswari Nauli Tampubolon; [2023]
   Keywords : mobile application; cross-border payments; Nordics; multi-sided platform; mobilapplikation; gränsöverskridande betalningar; Norden; flersidig plattform;

   Abstract : As globalization and interconnection between countries increase, the need for efficient cross-border payments becomes more critical. The Nordics, consisting of Denmark, Finland, Norway, and Sweden, share many economic and technological advancement similarities. READ MORE

4. 3. Cultural Impact on Standardization/Adaptation of the Marketing Mix - A Qualitative Study on MNEs in the Sportswear Industry

   University essay from Göteborgs universitet/Graduate School

   Author : Matilda Arvidsson; Ruben Strandberg; [2022-07-05]
   Keywords : The Integration-Responsiveness Framework; Globalization; Localization; Standardization; Adaptation; Cultural Difference; Marketing Management; International Marketing;

   Abstract : In order for an international business to grow and secure competitive advantages, firms have to exploit and expand to new markets and pinpoint the importance of international marketing. Local market demand is highly related to cultural differences and consumer preferences which raises the dilemma whether firms should adapt their marketing mix to the new local market or use a cost-effective standardized model that is based on their host market. READ MORE

5. 4. A critical overview of the RFQ process of a Global Company

   University essay from Uppsala universitet/Industriell teknik

   Author : Eric Toste; Muhammad Ahmed; [2022]
   Keywords : Request for quotation; Sourcing; Standardization; Transformation; Lean; Business strategy; Alignment; Framework; Benchmarking;

   Abstract : The increasing globalization has changed the dynamics of different functions within organizations. One function is procurement which has transformed from an operational to a strategic function. READ MORE

6. 5. INBOUND LOGISTICS OPTIMIZATION - A case study of an Original Equipment Manufacturer and its deviation handling process

   University essay from Göteborgs universitet/Graduate School

   Author : Paola Zambrana; Zanib Iftikhar; [2020-06-22]
   Keywords : Inbound Logistics; Original Equipment Manufacturer; Deviations Handling Process; Lean Six Sigma; DMAIC Framework;

   Abstract : Globalization has its impact on almost everything and the automotive industry being one of the key contributors to the world's economy faces the challenges of maintaining the complex supply chain dealing with significant uncertainty pertaining to extensive supplier base with inbound logistics handling extensive transport networks and related transport deviations including time, quality, product, quantity, packaging or documentation. These deviations reflect on the performance of IBL operations making the process of handling deviations as extremely critical to ensure smooth operations in the supply chain. READ MORE