Essays about: "store atmospherics"

Showing result 6 - 10 of 11 essays containing the words store atmospherics.

1. 6. Online Atmospherics in Mass Customization

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Ioann Sakellariou; [2016]
   Keywords : Mass customization; online atmospherics; fashion industry; high taskrelevant atmospheric cues; Stimulus-Organism-Response model; social media;

   Abstract : Online retailing has grown rapidly and nowadays consumers’ needs become more and more demanding. Mass customization satisfies the need of customers for individuality. However, in order for retailers to offer a satisfying shopping experience, they need to take into account their retail environment. READ MORE

3. 7. Gender (In)Congruent Ambient Scent : -The Effect on Consumer Purchasing Behavior and Perceived Quality

   University essay from Karlstads universitet/Handelshögskolan

   Author : Lina Thuvander; Andréas Fredriksson; [2015]
   Keywords : Gender; Congruent; Incongruent; Ambient scent; Atmospherics; Consumer behavior; Quality perception; Store environment;

   Abstract : The whole of emotional and behavioral responses of customers does not only rely on the tangible product/service. It is found in past research that odors have the ability to evoke memories, events and emotions among customers. READ MORE

4. 8. Fast Fashion in the Experience Economy : Comparing online and in-store shopping experiences

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

   Author : Jablanović Anja; Özden Aylin Çakanlar; Christiane Hohls; [2015]
   Keywords : Fast fashion; in-store shopping; online shopping; shopping experience; technology; multichannel retail; flow; usability; interactivity; atmospherics; tactility.;

   Abstract : Fast fashion retailers have faced a difficulty in translating in-store experiences to online experiences. Although online shopping is increasing, the in-store shopping is still very important for a superior shopping experience. READ MORE

5. 9. What does money smell like? : A mixed method study regarding scents affect on consumer purchase of high-involvement products

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Oskar Hansson; Elin Åkesson; [2014]
   Keywords : Scent; Mixed method; High-involvement; Consumer Behavior;

   Abstract : Title: What does money smell like? – A mixed method study ofscents affect on consumer purchase of high-involvementproducts Keywords: Scent, congruency, consumer purchase behavior, consumerbehavior, high-involvement products, sensory marketing,marketing, causality, focus group, observation, mixedmethod, experiment, embedded design Background: To offer an experience means to activate the consumers’senses, and sensory cues in store atmospherics tend to catchcostumers’ interest and affect their retail experience(Sprangenberg 2006). These cues can be affected and calledsensory marketing, which by involving and stimulating all orparts of the senses, creates a more rich experience for the consumer (Hultén 2012). READ MORE

6. 10. Atmospheric effects on hedonic and utilitarian customers

   University essay from Ekonomihögskolan, ELNU

   Author : Maria Andersson; Tajana Prevedan; Sara Palmblad; [2012]
   Keywords : Atmospherics; Hedonic; Utilitarian; Store environment; Experience marketing; Retail;

   Abstract : This study brings up the importance of using the store environment as a tool for creating positive consumer experiences. It compares two consumer shopping motives, hedonic (related to sensations and fun) and utilitarian (related to fulfilling a task). READ MORE