Essays about: "strategic planning marketing"

Showing result 16 - 20 of 34 essays containing the words strategic planning marketing.

1. 16. The export process in food processing SMEs : a case study of Swedish food export

   University essay from SLU/Dept. of Economics

   Author : Catharina Eke-Göransson; Maria Lennartsson; [2015]
   Keywords : export marketing strategies; entrepreneurship; food export; Network; SMEs; intermediary organizations;

   Abstract : Food export have gained increased importance for Swedish economical growth, LRF, Business Sweden and the Swedish Government highlight increased export of agricultural- and food stuffs. Through different concepts such as “Try Swedish” and “Sweden-the culinary nation” these agencies created incentives to benefit export of processed food, mainly from SMEs, where food products produced in SMEs often are unique, specialized and locally produced. READ MORE

3. 17. Merchandising Techniques in Halmstad Hypermarkets

   University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

   Author : Joanne MARY; Thibaud NAUD; [2015]
   Keywords : Merchandising Hypermarkets Marketing;

   Abstract : In order to enhance brand image and attract customers, retailers used and implement different techniques such as merchandising. These techniques allow retailers to differentiate their offer from competitors. READ MORE

4. 18. Content Marketing: New Opportunities for Building Strong Brands Online

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Alexandra Djoukanova; Atina Georgieva; [2014]
   Keywords : Digital content; content marketing; online branding; brand equity online; Business and Economics;

   Abstract : Title: Content Marketing: New Opportunities for Building Strong Brands Online Date of the Seminar: 2nd June 2014 Course: BUSN39 Degree project in Global Marketing, Master Thesis Authors: Atina Georgieva and Alexandra Djoukanova Supervisor: Veronika Tarnovskaya Keywords: Digital content, content marketing, online branding, brand equity online Thesis purpose: The purpose of this thesis is to illustrate the opportunities that digital content creates for companies to strengthen their online brands. The present research takes a managerial perspective on the content marketing process and explores how digital content can be used to build brand equity online. READ MORE

5. 19. Should I stay or should I go? : the Gotland ferry traffic and its impact on enterprises

   University essay from Institutionen för humaniora och samhällsvetenskap

   Author : Hans M Gabrielson; [2013]
   Keywords : Ferry traffic; Discourse; Stakeholders; Enterprises; Uncertainty; Investments;

   Abstract : This study discusses possible effects on investment decisions among Gotland enterprises from the ongoing public discourse over the present and future Gotland ferry traffic to mainland Sweden. Central topics are a substantial freight cost disadvantage, level and classification of state funding. READ MORE

6. 20. Investigating the Coordination Between Operations and Sales in an Industrial Environment - a Case Study at Tetra Pak

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Danielle Hultqvist; Filippa Wahlgren; [2012]
   Keywords : organisational success; strategic alignment; key performance indicators; capacity planning; operations strategy; marketing strategy; make-to-order; low-volume; lead-times; forecasts; Technology and Engineering;

   Abstract : Misaligned strategies that are developed within different units in a company is unfortunately a common occurrence. Generally, operations strategy and marketing strategy are difficult to align; the operations unit and the sales unit often have troubles understanding each other. READ MORE