Essays about: "strategic planning marketing"

Showing result 11 - 15 of 34 essays containing the words strategic planning marketing.

1. 11. The Establishment of a Small Challenger Company in a Segmented High-Technology Life Science Market : Challenges and Opportunities - a Model Case Study

   University essay from Uppsala universitet/Institutionen för kemi - BMC

   Author : Malin Eriksson; [2017]
   Keywords : entrepreneurship; technology; wall effects; chromatography;

   Abstract :  This study aims to identify the challenges and opportunities of a small challenger company in a rigid and conservative high technology life science market. Strategies for finding a foothold, establish a position and creating a viable company is discussed. READ MORE

3. 12. Marketing analysis for future strategic plan

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Mahsa Mousarezaei; [2016]
   Keywords : marketing analysis; SWOT analysis; strategic marketing plan;

   Abstract : Today’s climate issues such as increasing temperatures and extreme change in weather pattern are one of the greatest threats. Therefore there is a united agreement that something needs to be done for reducing the causes of global warming and climate change. READ MORE

4. 13. Inventory Optimization through Integration of Marketing and Supply Chain Management

   University essay from Högskolan i Gävle/Avdelningen för ekonomi

   Author : Elham Karimipour Hadadan; [2016]
   Keywords : excess inventory; marketing; supply planner; inventory management; demand management; optimize inventory;

   Abstract : Purpose: This study aims to find how the integration between marketing and operations can improve demand management in order to have efficient inventory level and avoid excess inventory. Method used: In order to have optimize inventory level and managing demand, integrating business process between marketing, supply planning and inventory management team was considered in this study. READ MORE

5. 14. Exploring value creative and value destructive practice through an online brand community: : The case of Starbucks.

   University essay from Karlstads universitet/Avdelningen för företagsekonomi

   Author : Uzezi Dia; [2015]
   Keywords : Netnography; Online Brand Communities OBCs ; Brand Communities; Value Co-creation; Value Co-destruction; Practice Theory; Consumer Culture Theory CCT ; Starbucks; My Starbucks Ideas; Computer-mediated communications CMC ; QSR NVivo 10; and Ethics.;

   Abstract : This paper explores value co-creation and value co-destruction with a focus on the social practices embedded in the online brand community “My Starbucks Idea (MSI).” The objectives of the research are accomplished through a detailed explanation of the study’s stages, starting with the Research design/Planning, and followed by the Community Entry (Entrée), Data collection, Limitations, and Ethical implications. READ MORE

6. 15. The Perceiced Impact of Business Intelligence Tools on Marketing Success

   University essay from Högskolan i Skövde/Institutionen för informationsteknologi

   Author : Amir Nawaz; [2015]
   Keywords : Decision Support Systems; Business intelligence; Marketing Performance; Strategic Planning; Organizational Support; Knowledge Management; Technological Innovation; Qualitative and quantitative study;

   Abstract : Purpose:  The purpose of this study is to analyze the perceived impact of business intelligence tools on marketing success. Methodology:  This research has conducted based on a literature study in the field business intelligence and pharmaceutical industry marketing. READ MORE