Essays about: "strategic planning marketing"

Showing result 6 - 10 of 34 essays containing the words strategic planning marketing.

1. 6. Practices for co-productive planning modes: Urban development in Cape Town : A case study based on the implementation of a design and building development incubator

   University essay from KTH/Urbana och regionala studier

   Author : Idil Warsame; [2019]
   Keywords : Co-production; spatial planning; housing; urban development; informal settlements; small-scale; local communities;

   Abstract : Together with a steadily increasing urban population, South Africa and the city of Cape Town is facing continuously expanding informal settlements and communities with no access to basic human services or adequate housing. There’s an urgent need to design, plan and implement alternative and creative approaches to help stimulate an equal, inclusive and sustainable urban development and strategic spatial planning. READ MORE

3. 7. Nudging: Within the Context of Place Marketing

   University essay from KTH/Fastigheter och byggande

   Author : Anna Eriksson; Jesper Tränck; [2018]
   Keywords : Nudging; Behaviour; Place Marketing; Place Branding; City Marketing; Urban Planning; Place Development; Nudging; Beteende; Platsmarknadsföring; Stadsplanering; Platsutveckling;

   Abstract : Sergels torg in Stockholm, Sweden, and the surrounding areas have possibly negative associations in the minds of individuals. To then influence and change a negative mindset related to a place can be a difficult task for real estate managers. READ MORE

4. 8. Cost Management in the New Product Introduction Process of TruPrint 1000; A case-study of TRUMPF Maskin AB and its costs of Introducing New Additive Manufacturing Systems to the Swedish Market

   University essay from Göteborgs universitet/Graduate School

   Author : Odia Okhiria; [2017-09-15]
   Keywords : ;

   Abstract : The current trend within the manufacturing industry is increased digitalization, automation, and customization, known as Industry 4.0 or the Fourth Industrial Revolution. Additive Manufacturing (AM), also known as 3D printing (3DP) can be considered as one spark of Industry 4.0. READ MORE

5. 9. BOOK REVIEW: THE USE OF MARKET INTELLIGENCEIN COMPETITIVE ANALYSIS

   University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

   Author : Rasmey Heang; [2017]
   Keywords : ;

   Abstract : Most of managers are concerning on the practical work of making a good strategic planning for their company, but they pay a little attention in theories where it is helpful for them to build the insights of competitive analysis. This paper aims to provide managers with understanding the insight of market intelligence and how market intelligence will be used in building the competitive analysis through industry analysis, company analysis, competitor analysis, business intelligence, and marketing intelligence. READ MORE

6. 10. Bredäng in flux : Reshaping modernist spaces through contemporary planning

   University essay from KTH/Urbana och regionala studier

   Author : Amalia Engström; Kristofer Agdahl; [2017]
   Keywords : urbanity; modernism; open space; urban voids; sustainability; densification; urban planning; Stockholm; Bredäng; stadsideal; modernism; öppna ytor; hållbarhet; förtätning; stadsplanering; Stockholm; Bredäng;

   Abstract : Open and un-built spaces can be argued as creating holes and abruptions in the urban fabric, or contradictory, as being spaces for opportunities and spontaneity. In contemporary urban ideals of density, spaces as these are rarely planned. READ MORE