Essays about: "strategic planning marketing"

Showing result 21 - 25 of 34 essays containing the words strategic planning marketing.

  1. 21. STRATEGIC INTERNET MARKETING FOR MUSIC FESTIVALS IN OSLO : A qualitative case study on two music festivals practise of strategic Internet marketing

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Eric Turesson; [2012]
    Keywords : Internet marketing; loyalty; music festivals; strategic marketing; Web 2.0 techniques;

    Abstract : The overall aim of this study was to research how music festivals in Oslo practise strategic Internet marketing and how these could improve their marketing throughout strategic Internet marketing. The interest of this study evoked since there was a lack in previous research in this field. READ MORE

  3. 22. How to evaluate a market segmentation process : A study on behalf of Svenska Cellulosa Aktiebolaget

    University essay from IHH, Företagsekonomi

    Author : Johan Rubertsson; Alexander Unger; [2011]
    Keywords : Market segmentation; Value-creation; Brand activation; Strategic marketing planning; Internal marketing; Product development; Market communication; Evaluation process;

    Abstract : Background A widely used concept within marketing is market segmentation, which companies use to create value. Many researchers have focused on different approaches to market segmentation and the segmentation process, but little attention has been given to how one can evaluate such a process. READ MORE

  4. 23. Strategic marketing planning in the period of market uncertainty : MTS Ukraine case study

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Diana Chernetska; [2011]
    Keywords : strategic planning; uncertainty; Early warning system;

    Abstract : Nowadays, the trend towards globalization and internationalization of business has strong impact on companies’ strategy. When a company is thinking about strategy development, it needs to pay attention to variable aspects on micro- and macro-level. READ MORE

  5. 24. Brand Awareness among Customers : A case study of ICA-Kvantum

    University essay from Företagsekonomi

    Author : Umer Shahzad; Muhammad Azeem; [2011]
    Keywords : Brang awareness; brand management; marketing; customer awareness; brand; advertising; promotions; business strategy; marketing strategy; marketing communications; customer relationship; integrated marketing communications; IMC;

    Abstract : This research paper has been prepared by Bachelor students from Dalarna University in Borlänge. The project is centered on a case study of ICA – Kvantum and its brand awareness among customers. READ MORE

  6. 25. The Impact of Adopting “Business Intelligence (BI)” in Organizations

    University essay from Informationssystem

    Author : Shahbaaz Rahman; [2011]
    Keywords : Business Intelligence; Decision Support System; Enterprise Resource Planning; Data Warehouse; Key performance Indicator; Value chain; Customer Relationship Management; Supply Chain Management; Data Warehouse. Business Process; Delphi Study.;

    Abstract : In economically turbulent times, Business Intelligence (BI) is increasingly being used to mitigate risk and increase certainty. The evolution of BI from a series of technologies to a platform for supporting strategies is analyzed in this thesis. READ MORE