Essays about: "strategy 2013"

Showing result 16 - 20 of 629 essays containing the words strategy 2013.

  1. 16. TikTok´s contribution to the new way of marketing : A qualitative study about how Swedish SMEs are using TikTok as a tool in their marketing strategy

    University essay from Karlstads universitet/Handelshögskolan (from 2013)

    Author : Lina Lennartsson; [2023]
    Keywords : SMEs; Social media marketing; TikTok; Marketing strategy; Target audience; SMEs; Marknadsföring på sociala medier; TikTok; Marknadsstrategi; Målgrupp;

    Abstract : The increasing trend towards digitalization has resulted in social media marketingbecoming a common practice among companies today. This new trend has openedup new opportunities for SMEs, which typically have less resources than largercompanies. READ MORE

  2. 17. Help! My mother wants to follow me on Instagram! : Which strategies do young adults in Sweden use, when facing context and time collapse.

    University essay from Karlstads universitet/Institutionen för geografi, medier och kommunikation (from 2013)

    Author : Malou Andersson; Emma Heed; [2023]
    Keywords : : Context Collapse; Time Collapse; Social Media; Self-presentation; Privacy; Kontext kollaps; Tids Kollaps; Sociala Medier; Självpresentation; Integritet;

    Abstract : Young adults spend a lot of their time on social media where they share their lives with friends, family, colleagues, acquaintances, ect. Wesch (2009) explains that things posted on social media such as YouTube can be viewed by anybody, everybody, and nobody, anywhere in the world all at once. READ MORE

  3. 18. Brilliantly Radical or Radically Violent? : A Poststructural Policy Analysis of the Northern Irish Together: Building a United Community Peacebuilding Strategy

    University essay from Malmö universitet/Institutionen för globala politiska studier (GPS)

    Author : Sara Buus Marcussen; [2022]
    Keywords : Northern Ireland; peacebuilding; peace walls; WPR; T:BUC; The Troubles; poststructural policy analysis;

    Abstract : With a starting point in the Together: Building a Shared Community strategy (T:BUC) published in 2013 by the Government of Northern Ireland’s Executive Office, this study examines two of the strategy’s Key Priorities: Our Shared Community and Our Safe Community, in order to analyze contemporary peacebuilding efforts carried out by the Northern Irish government. The study is guided by the research question: Why might the strategic aims such as removing all interface barriers by 2023 in the T:BUC fail in their attempts to build peace? To answer this question, the thesis takes a qualitative methodological approach relying on both primary and secondary data and Carol Bacchi’s method of ‘What’s the Problem Represented to Be’ approach to poststructural policy analysis. READ MORE

  4. 19. “The Answer to the Great Question” : The Hitchhiker’s Guide to the Galaxy by Douglas Adams and Narrative Worldmaking 

    University essay from Karlstads universitet/Fakulteten för humaniora och samhällsvetenskap (from 2013)

    Author : Marina Allbäck; [2022]
    Keywords : Science fiction; cognitive narratology; narrative worldmaking; components of the genre; time; space; characters; The Hitchhiker’s Guide; Douglas Adams;

    Abstract : Abstract Cognitive narratology constitutes the study of mind-related aspects of storytelling embracing the nexus of narrative and mind. Theorists in the sphere of cognitive narratology believe that the mental capacities of the reader provide basis for narrative experience involving him or her in the process of co-creation of narrative worlds. READ MORE

  5. 20. Managing a diversified business model portfolio : A digital platform company perspective

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Viktor Andersson; Filip Möcander; [2022]
    Keywords : Business models; Business Model Diversification; Business Model Innovation; Business Model Integration; Cannibalization; Synergy;

    Abstract : In parallel with the popularization and widespread diffusion of the internet, interest in the concept of different business models (BM) has increased dramatically, attracting the attention of both scholars and managers alike (Dodgson, Gann and Phillips, 2013). As a result, an increasing number of businesses decide to establish themselves and compete in the digital arena (Lee, 2001); many of which are employing what is called a platform model capitalizing on the ability to operate with several BMs simultaneously (Gu, Kannan and Ma, 2018; Aversa, Haefliger, Hueller and Reza, 2021). READ MORE