Essays about: "sustainable marketing"

Showing result 36 - 40 of 402 essays containing the words sustainable marketing.

  1. 36. Identifying the Barriers to Pre-owned Fashion: A Consumer Perspective

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Alicia Larsson; Cajsa Schoultz; [2023]
    Keywords : Consumer Behavior; Pre-owned Shopping; Multichannel Retail; Business and Economics;

    Abstract : Thesis Purpose: This study aims to enhance the understanding of factors that discourage consumers from buying pre-owned fashion in a multichannel retail setting. Methodology: Rooted in a qualitative and exploratory method, this study is further guided by an abductive approach. READ MORE

  3. 37. How Relationship Marketing can Improve the Value Proposition and Increase the Sales of Organic Food : A Single Case Study Exploring How Different Actors in the Food Industry Can Implement Marketing Strategies

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Angela Bayat Sahil; Maja Holmén; [2023]
    Keywords : Relationship marketing; Organic food; Value proposition; Marketing strategies; Product sales; Sustainability; Relationsmarknadsföring; Ekologiska livsmedel; Värdeerbjudande; Marknadsföringsstrategier; Försäljning; Hållbarhet;

    Abstract : In recent years, organic food sales in Sweden have experienced a decrease in sales, opening up new challenges and opportunities for various actors within the food industry. The Swedish food industry works extensively with sustainability and aims to foster a sustainable food system. READ MORE

  4. 38. Clearcut tourism : a framework for a forest regeneration initiative based on sustainable forestry and public participation involvement

    University essay from SLU/Dept. of Landscape Architecture, Planning and Management (from 130101)

    Author : Tamara Hadházi; [2023]
    Keywords : sustainable forestry; landscape architecture; clearcutting; sustainable tourism; ecosystem-based forestry; single-tree selection; clearcut-tourism; sustainable business model; environmental psychology; environmental education; ecosystem services; detached tourism;

    Abstract : Swedish forestry (and forestry in general) is a long-term investment that should last through generations. Some generations are only putting in the money to take care of it and not seeing much profit. Sometimes there is a point, where an individual landowner decides, it is time to get at least some income by clearcutting the forest. READ MORE

  5. 39. Shaping Tomorrow’s Sustainability: Unraveling Gen Z’s Decision-Making Journey for Sustainable Consumption

    University essay from Malmö universitet/Institutionen för Urbana Studier (US)

    Author : Alexandra Coughlin; Elena Dorner; [2023]
    Keywords : Generation Z; sustainable decision-making; sustainable consumption; sustainable marketing; green intention-behavior gap;

    Abstract : The largest generation on earth, Generation Z, holds substantial market power. They were born onto a planet that is overheating, in a society characterized by high growth and technological advancements at an accelerated speed, and are inheriting substantial sustainability, socio-economic, and climate change challenges. READ MORE

  6. 40. Targeting Plastic Recycling Intentions : Insights from a Community-Based Social Marketing Approach

    University essay from Högskolan i Gävle/Avdelningen för byggnadsteknik, energisystem och miljövetenskap

    Author : Veronica Dagarp; Johanna Svensson; [2023]
    Keywords : Plastic Recycling; Waste Sorting; Community-Based Social Marketing; Theory of Planned Behaviour; Barriers and Enablers; Intentions; Behaviour;

    Abstract : Mitigating the negative environmental impact of plastics is an important part of achieving the Sustainable Development Goals. Despite plastics having great recycling potential, it is the waste fraction with the lowest recycling rate in Sweden (with 33% being recycled). READ MORE