Essays about: "the aida model"

Showing result 16 - 20 of 22 essays containing the words the aida model.

  1. 16. Fair Trade and its impact on the purchasing process : Using the AIDA model

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Martinus Buis; Anna Johnsson; Tristan Thormann; [2015]
    Keywords : Fairtrade; Fairtrade impact; Fairtrade clothing; Purchase Decision; Purchase behaviour; AIDA Model;

    Abstract : Background - The concept of fair trade is not recent following the academic literature as it has been around for many years. The connection between fair trade and how it impacts consumers purchase behaviour however is still unclear. READ MORE

  3. 17. Prediction Models of Shrinkage and Creep in Industrial Floors and Overlays

    University essay from KTH/Byggvetenskap

    Author : Aida Freidriks; [2015]
    Keywords : Computations; concrete; creep; industrial floors; overlays; prediction models; shrinkage;

    Abstract : All form of activity in a building is in need for a sound platform to be able to operate. The performance of concrete floor in industrial spaces is of importance because there are greater demands on industrial concrete floor. READ MORE

  4. 18. Who's there? - A quantitative study of the impact of the social context on advertising effectiveness

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Frida Fogström; Malin Sundqvist; [2013]
    Keywords : Dissociative groups; Third-person effect; Social context; Symbolic consumption; Advertising effectiveness;

    Abstract : In this thesis the impact of the social context on advertising effectiveness is investigated. This was done by comparing how two different social contexts affected people's perceptions of an advertisement. The contexts were based on reference group theory. A quantitative laboratory experiment was conducted. READ MORE

  5. 19. Appreciation of Intrinsic Value : In the Context of Fast Fashion

    University essay from Högskolan i Borås/Institutionen Textilhögskolan

    Author : Sara Södergren; Aida Forozin; Camilla Ingmark Lundin; [2012]
    Keywords : fast fashion; attitude-behaviour gap; consumption; value; price;

    Abstract : In this thesis we examine the prevailing dilemma concerning fast fashion and an increased attitude-behaviour gap. Many previous studies have explored the subject of fast fashion and also tried to solve the problem with the attitude-behaviour gap. READ MORE

  6. 20. A Quality Evaluation of an Android Smartphone Application

    University essay from IT-universitetet i Göteborg/Tillämpad informationsteknologi

    Author : Aida Niknejad; [2011-09-08]
    Keywords : Smartphone; Android; smartphone application; ISO IEC 9126; software quality model; Pomodoro technique;

    Abstract : Smartphones are considered as the new generation of mobile devices. As the popularity of smartphones is increasing, many users tend to use various applications on them. Thus, it is imperative to devote much attention on the quality evaluation of these applications. READ MORE