Essays about: "the benefits of information technology to marketing"

Showing result 16 - 20 of 35 essays containing the words the benefits of information technology to marketing.

  1. 16. Logistic Service Development of E-commerce : A case study of AliExpress - an online international trade platform in China

    University essay from IHH, Marketing and Logistics

    Author : Wei Gong; Xuan Kan; [2013]
    Keywords : E-commerce; Logistic Service Development; 3PL;

    Abstract : Background: as a convergence of business activities and information technology, e-commerce has brought massive changes to the supply chain management. Today, many e-commerce companies choose to cooperate with third party logistic service providers to perform or improve their logistic services. READ MORE

  3. 17. Role of Computer Mediated Communication (CMC) in growing trading organization in Pakistan

    University essay from Institutionen för datavetenskap, fysik och matematik, DFM

    Author : Eram Shahzad; Junaid Khan; [2012]
    Keywords : Computer Mediated Communication; CMC; Role of Computer Mediated Communication; CMC in growing organizations;

    Abstract : In third world countries like Pakistan, companies are growing their trading business with remarkable pace. Increase in business volume has raised the challenges to keep growth sustainable. Communication is one of the biggest challenges for most of small size trading and marketing companies in the region. READ MORE

  4. 18. The factors that Influence Participation and usage Decisions of Destination Management System (DMS) by regional SMTEs

    University essay from IHH, Informatik

    Author : Nazmul Hasan; Anil Kumar Pasupuleti; [2012]
    Keywords : Destination Management System; Destination Management Organizations; Small and Medium Sized Tourist Enterprises; Factors;

    Abstract : The tourist industry plays an immense role in the socio-economic development of different regions. Destination Management Systems (DMS) are significant in developing e-tourism. DMS integrate data from Small and Medium-Sized Tourism Enterprises (SMTEs) in order for tourists to find information about e.g. READ MORE

  5. 19. Internet Technology Use in The Value Chain of Ethiopian SMEs : The Benefits, problems & Prospects.

    University essay from Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

    Author : ASAMNEW DESSIE KASSIE; [2012]
    Keywords : SME; Internet Technology; Value Chain;

    Abstract : Background: Major attention in researches within the field of internet technologies andits usage in service providing Small and medium Enterprises has been devoted in thedeveloped countries. Little or almost no attention or studies have been given on most ofthe developing or third world countries specifically, Ethiopia which can be consideredas a black hole in related researches. READ MORE

  6. 20. Application of ICT in the Swedish Hopsitality & Tourism Industry : a study of viral marketing and word- of -mouth marketing concepts in relation to CRM

    University essay from Avdelningen för ekonomi

    Author : Nilnta Elpida Morais; Joyce Mhando; [2012]
    Keywords : viral marketing; electronic word of mouth; word of mouth; customer relationship management; customer satisfaction;

    Abstract : Aim: The Internet has provided a medium for word of mouth and its electronic extension, also known as viral marketing. In the hospitality and tourism industry, use of the internet has caused drastic changes. READ MORE