Essays about: "the benefits of information technology to marketing"

Showing result 11 - 15 of 35 essays containing the words the benefits of information technology to marketing.

  1. 11. RFID's Perceived Influence on the Marketing Mix in the Logistics Industry : An exploratory study

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Caroline Hansson; Frida Andersson; Sophie Dyvelås; [2015]
    Keywords : RFID; Marketing; Marketing Mix; Logistics;

    Abstract : The logistics industry is known to be one of the main players for integrating Radio Frequency Identification (RFID) into their supply chain. By reflecting radio waves, RFID allows any item to become an intelligent part of an organization’s information infrastructure. READ MORE

  3. 12. Technology Strategies for Personalized Marketing in the Computer Game Industry

    University essay from KTH/Industriell ekonomi och organisation (Inst.)

    Author : Sam Henriksson; [2015]
    Keywords : Personalized marketing; Privacy concern; Software; Computer games; Sales paradigm; Cryptography; Data security; Personlig marknadsföring; Privatliv; Integritet; Mjukvara; Dataspel; Säljparadigm; Kryptografi; Datasäkerhet;

    Abstract : The computer game industry has during the past years performed a paradigm shift from physical to digital online retailing based on game portals. Due to the many possibilities Big Data in combination with personalized marketing provides, especially in the form on in-game shops in the software, it is interesting for the computer game companies to investigate how this marketing approach can be performed most beneficially. READ MORE

  4. 13. Environmental Performance in Customer Communications

    University essay from Lunds universitet/Produktionsekonomi

    Author : Stephanie Gardner; Anna-Karin Olsson; [2014]
    Keywords : Environmental efforts - sustainable supplier - brand image - environmental communication - marketing tools – LCA – DfE - code of conduct - sustainability report –sustainable supply chain - customer demand.; Technology and Engineering;

    Abstract : Corporate environmental efforts are now valued higher than ever and need to be communicated to customers in a successful manner. Companies today wish to promote themselves as sustainable and use environmental performance to obtain competitive advantages. READ MORE

  5. 14. Crowdfunding as an investment alternative - Why Crowdfunding?

    University essay from KTH/Fastigheter och byggande

    Author : John Waldenström; [2014]
    Keywords : Crowdfunding; Alternatives; regulation; platforms; financing; future.; Crowdfunding; alternativ; regleringar; finansiering; plattform; framtiden;

    Abstract : Today it is extremely hard to get funding for different projects trough the ordinary channels such as banks, VC or Business angels etc. In recent years this has opened up for other alternatives, one of them is Crowdfunding. READ MORE

  6. 15. The Relationship between Standardization/Adaptation and Performance : An Empirical Study on E-commerce Firms

    University essay from Institutionen för marknadsföring (MF)

    Author : Oliver Göransson; Björn Sahlquist; [2013]
    Keywords : International marketing strategy; standardization; adaptation; export performance contingency perspective; e-commerce;

    Abstract : The pace of globalization has increased over the last decades due to liberalization of trade policies, ease and stability of monetary systems as well as advances in transportation and information technology. Among those who have capitalized on these advances, e-commerce firms can be found. READ MORE