Essays about: "the benefits of information technology to marketing"

Showing result 21 - 25 of 35 essays containing the words the benefits of information technology to marketing.

  1. 21. Augmented Reality for Product Packaging : An Android Augmented Reality App

    University essay from Institutionen för informationsteknologi och medier

    Author : Sam Nikobonyadrad; [2012]
    Keywords : Augmented Reality; Android; Product Packaging; Vuforia QCAR ; jPCT-AE; OpenGL ES; Computer Vision; Product Packaging;

    Abstract : Augmented Reality for smartphones, while still in its initial stages, has a great potential in relation to the future path of mobile marketing and has already shown significant market presence thus far. However, Augmented Reality is an almost new concept, but its basis and techniques have been used for years. READ MORE

  3. 22. Green Digital Marketing in the Mobile Phone Industry : Recommendations for Sony Ericsson's GreenHeart™

    University essay from Avdelningen för ekonomi

    Author : Jan Barrish; [2011]
    Keywords : Sony Ericsson; GreenHeart™; Green Marketing; Nokia; Motorola; Samsung; LG Digital Marketing; mobile phones;

    Abstract : Aim: This study is part of a digital activation plan that was done for Sony Ericsson’s GreenHeart™ team in the fall of 2009. The investigation presents and discusses what Sony Ericsson and its 4 main competitors (Nokia, LG, Samsung and Motorola) have done within green digital marketing and how the subject was communicated on their webpages. READ MORE

  4. 23. Customer satisfaction in E-Commerce : A case study of China and Bangladesh

    University essay from Institutionen för ekonomi och it

    Author : Habibur Rahman; Han Lili; [2011]
    Keywords : E-commerce; E-commerce Customer Satisfaction;

    Abstract : As information technology and the popularity of Internet technology and in-depth applications, e-commerce is at unprecedented pace. People become more and more the focus of attention. At present, relatively fast development of e-commerce activities are online sales, online promotions, and online services. READ MORE

  5. 24. The net benefits of Mobile Customer Relationship Management

    University essay from Lunds universitet/Institutionen för informatik

    Author : Leif Nordstrand; Gargi Varu; [2011]
    Keywords : mCRM; CRM; mobile; handheld; informatics; Social Sciences;

    Abstract : The purpose of our study is to gain better understanding on the net benefits of Mobile Customer Relationship Management (mCRM) from the perspectives of suppliers, resellers and customers. By studying and comparing different views of supplier, reseller and customer, we are interested to investigate if the implementation of mCRM will deliver the net benefits to an organization as its marketing message states, e. READ MORE

  6. 25. Marketing strategies in financial crisis : with change in mobile phone technology

    University essay from Handelshögskolan vid Umeå universitet

    Author : Rizwan Shabbir; Attiq Ur Rehman; [2010]
    Keywords : Marketing strategies; financial crisis; buying behaviour;

    Abstract : The financial crisis has affected every economy during the last decade thus under this changing environment that effect the marketing strategies and these strategies began to change according to the buying behavior of the people. In this research the consumer perspective is examined with the change in mobile phone technology. READ MORE