Essays about: "the benefits of information technology to marketing"
Showing result 6 - 10 of 35 essays containing the words the benefits of information technology to marketing.
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6. Barriers to adopting mobile access solutions in hospitality organizations.
University essay from KTH/Skolan för industriell teknik och management (ITM)Abstract : This study aims to investigate factors that affect the attitudes towards mobile access control solutions among decision-making units (DMUs) in hospitality organizations in Finland to identify perceived benefits and barriers to adoption of mobile solutions. The first mobile access control solution was introduced in the early 2000s and is used successfully in, for example, public transport and in offices. READ MORE
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7. Where are you? : A qualitative investigation of self-service technology in the hotel industry
University essay from Umeå universitet/FöretagsekonomiAbstract : Throughout the last years, the service encounter has gone through drastic changes due to rapid technological developments. The research area of service marketing is therefore putting a stronger focus on the academic field of technology-infused service encounters. READ MORE
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8. User Experience and Its Importance in Banking Software: A Study of User Experience During Development
University essay from Lunds universitet/Institutionen för elektro- och informationsteknikAbstract : This study was conducted to provide an explanation as to why user experience is important when designing software, specifically for a banking company undergoing a complete redesign of their banking client. Neglecting the user experience design in the development of any application or webpage can lead to user frustration and abandonment. READ MORE
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9. Internet of Things : The Potential Influence of Enterprise Buyers on the Security of IoT
University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)Abstract : While IoT safety and security incidents continue to increase in frequency, scope and severity, there remains a gap in how the issue will be addressed. While the debate continues within academia, industry standards bodies, government and industry media, new entrants continue to rapidly enter the market with cheaper more powerful products with little incentive to address information security issues. READ MORE
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10. Enhancing Brand Equity for B2B SME through Social Media : An exploratory descriptive research
University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälleAbstract : Through our smartphones, the access to information is higher than ever before. Social media has revolutionized the communication landscape in how we share information and communicate to each other. READ MORE