Essays about: "the importance of globalization in today s world"

Showing result 6 - 10 of 11 essays containing the words the importance of globalization in today s world.

  1. 6. The motivation of a firm to internationalize in a Born Global way : a comparison of four case studies in Sweden

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Josefina Hertzman; Benoit Kimplaire; [2012]
    Keywords : Born Global; internationalization; motivation; entrepreneur; fast internationalization; globalization;

    Abstract : Much research has shown that Born Global firms are an important component of the global economy today. The Born Global firms bring innovations and welfare to the nations that they establish themselves in as well as make the world a more integrated place. READ MORE

  3. 7. Country Branding in a Chinese Context: Using a Swedish Example

    University essay from Lunds universitet/Produktionsekonomi

    Author : Linnéa Hellberg; [2011]
    Keywords : Country Branding; Country-of-Origin; China; COO; Sweden in China; National Identity; Brand Image; Technology and Engineering;

    Abstract : Problem Discussion Globalization and social media are factors that enhance the importance for countries to communicate their identity. The dynamics of competition has changed and in order to improve economic performance, attract tourism, trade and investment opportunities a strong country brand is needed. READ MORE

  4. 8. Cultural Diversity Management : - Comparison of three European countries -How does the globalization process affect SMEs regarding importance and implementation of cultural cultural diversity management?

    University essay from Institutionen för samhällsvetenskap

    Author : Anika Lier; [2010]
    Keywords : ;

    Abstract : This Bachelor thesis deals theoretically and empirically with the management tool called diversity management (DiM), with the specific focus on cultures and their differences. The connection of these two aspects results in cultural diversity management. READ MORE

  5. 9. Is there an optimal patent length?

    University essay from Lunds universitet/Juridiska institutionen

    Author : Johan Kramming; [2010]
    Keywords : EU Intellectual Property Law; Law and Political Science;

    Abstract : In today’s society innovation is increasingly important for a developed, as well as a developing, country and it is a significant contributor to economic growth and the evolution of society. The accounted value of companies increasingly consists of immaterial property and our access to existing knowledge is ever greater and ever easier. READ MORE

  6. 10. The Internationalization of SMEs within the medical technology industry. : -How to make it in the global world

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : David Malmström; Carl Hed; [2010]
    Keywords : ;

    Abstract : The world gets smaller and smaller and goods, services, people and information are nowadays more and more able to freely cross borders. Half of the Swedish GNP consists of export and almost 70 % of that amount is goods. Because of today’s increasing globalization, the Swedish firms are now faced with both new opportunities and threats. READ MORE