Essays about: "the secondary data of ikea"
Showing result 21 - 25 of 30 essays containing the words the secondary data of ikea.
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21. Foreign Market Entry Strategy & International Franchising : Doing Business in Morocco
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Today’s market environment is increasingly growing due to the economical globalization; with international trade, financial transfers and foreign direct investments the economy is becoming highly interconnected. The advances in communication and transportation technology combined with free-market ideology, have given products and services remarkable mobility. READ MORE
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22. Managing cultural differences in MNE: a case study on IKEA in China and their staffs
University essay from Akademin för hållbar samhälls- och teknikutvecklingAbstract : Course: EFO703 Bachelor Thesis in Business administration 15 ECTS University: Mälardalen University School of Sustainable Development of Society and Technology, Västerås Authors: Pham Ngoc Binh & Xue Hongyu Examiner: Ole Liljefors Tutor: Per Nordqvist Research question: How has IKEA managed cultural differences regarding their staffs in China? Purpose of the research: The purpose of the research is to describe and analyze the managerial practices of IKEA in China under the influence of Chinese business culture in order to figure out the flexibility in the strategy of the company in the effort of retaining the standardized structure but still be able to adapt to the culture different from its background. Method: The deductive approach was used in this paper and the empirical data was gathered with a qualitative method. READ MORE
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23. The potential of Swedish furniture companies in Vietnam : How Vietnamese consumers perceive the product values of Swedish furniture
University essay from Akademin för hållbar samhälls- och teknikutvecklingAbstract : Introduction: Swedish furniture companies have been quite successful in many parts of the world recently, with IKEA being a famous example of that. Meanwhile, Vietnam has one of the fastest-growing economies in South East Asia. However, there has not been any Swedish furniture company established on the Vietnamese market so far. READ MORE
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24. Stakeholder management in a multicultural environment : A case-study of a global retailer entering the Russian Market
University essay from Handelshögskolan vid Umeå universitetAbstract : Nowadays, an increasing number of global retailers such as IKEA, Carrefour and Auchan, are expanding their business internationally: internationalization is seen as a way to face competitors as well as to enhance position on the market. In particular, emerging markets are becoming a fertile field for investing resources due to their fast economic development and growing disposable income of the local population. READ MORE
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25. Performance Measurement in a Process Oriented Organization – a study of IKEA Supplying Process, and its core process Plan & Secure Supply
University essay from Lunds universitet/ProduktionsekonomiAbstract : Purpose: The purpose is to map current measures in the main process Supplying and to select those that can be used to support the core process Plan & Secure Supply. Further, recommendations of new suitable measures for Plan & Secure Supply shall be given. READ MORE
