Essays about: "theories of marketing strategies"

Showing result 11 - 15 of 140 essays containing the words theories of marketing strategies.

1. 11. Identifying the Barriers to Pre-owned Fashion: A Consumer Perspective

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Alicia Larsson; Cajsa Schoultz; [2023]
   Keywords : Consumer Behavior; Pre-owned Shopping; Multichannel Retail; Business and Economics;

   Abstract : Thesis Purpose: This study aims to enhance the understanding of factors that discourage consumers from buying pre-owned fashion in a multichannel retail setting. Methodology: Rooted in a qualitative and exploratory method, this study is further guided by an abductive approach. READ MORE

3. 12. How Relationship Marketing can Improve the Value Proposition and Increase the Sales of Organic Food : A Single Case Study Exploring How Different Actors in the Food Industry Can Implement Marketing Strategies

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Angela Bayat Sahil; Maja Holmén; [2023]
   Keywords : Relationship marketing; Organic food; Value proposition; Marketing strategies; Product sales; Sustainability; Relationsmarknadsföring; Ekologiska livsmedel; Värdeerbjudande; Marknadsföringsstrategier; Försäljning; Hållbarhet;

   Abstract : In recent years, organic food sales in Sweden have experienced a decrease in sales, opening up new challenges and opportunities for various actors within the food industry. The Swedish food industry works extensively with sustainability and aims to foster a sustainable food system. READ MORE

4. 13. Leveraging Service Recovery as a Marketing Tool

   University essay from Högskolan i Gävle/Avdelningen för ekonomi

   Author : Daniel Mubiru; Fiona Nyamache; [2023]
   Keywords : Service recovery; marketing tool; satisfaction; loyalty; brand reputation; brand image;

   Abstract : Aim: The study aims to explore the process of service recovery, its transformation into a marketing tool and identifying the outcomes of the tool to the organizations. Methodology: The research employed a qualitative methodology with an inductive approach. READ MORE

5. 14. Brand value co-creation within e-sport industry : A study on Generation Z’s brand relationship quality in brand value co-creation in the Vietnamese e-sport industry

   University essay from

   Author : Chau Le; Nhan Chau; [2023]
   Keywords : Brand value co-creation; brand relationship quality; e-sport industry; Stimuli-Organism-Response framework;

   Abstract : Brand value co-creation is an essential theme in Marketing research. The research aims to investigate the degree to which brand relationship quality on social media influences Generation Z’s motivation to co-create by applying the Stimulus-Organism-Response framework. READ MORE

6. 15. Managing reputational damage with relationship marketing : A qualitative study on how relationship marketing can help organizations with reputational repair

   University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Author : Filip Nilsson; Andrej Matic; [2022]
   Keywords : Relationship marketing; Reputation; Management;

   Abstract : Date: 1st of June 2022 Level: Master’s thesis in Business Administration, 15 cr  Institution: School of Business, Society and Engineering, Mälardalens University  Authors: Filip Nilsson & Andrej Matic (92/08/25) (95/08/10) Title: Managing reputational damage with relationship marketing - A qualitative study on how relationship marketing can help organizations with reputational repair   Supervisor: Stylianos Papaioannou Keywords: Reputational damage, reputational management, reputational repair, reputational adversity, relationship marketing.  Research question: How can relationship marketing repair a company's reputation after a reputational damage incident? Purpose: The purpose of this study is to analyze and gain knowledge on the effects that reputational damage has on a company and the different internal organizational changes that occur. READ MORE