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Showing result 1 - 5 of 13 essays matching the above criteria.

  1. 1. More Than a Music Artist? A qualitative study on consumer archetypes through the dynamics of fan-artist parasocial relationships

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Francesca Scriboni; Yasmine Ferchichi; [2023]
    Keywords : Parasocial Relationships; Fan-artist Engagement; Personal Branding; Content Creation; Consumer Attitudes; Fan Support; Fan Investments; Consumer Archetypes; Music Industry; K-pop Industry; Business and Economics;

    Abstract : Thesis Purpose: This study examines how parasocial relationships between music artists and fans foster a plethora of different consumer attitudinal outcomes, with the purpose to provide clarity through the shaping of distinct consumer archetypes, while offering in this way practical insights for marketers and industry professionals. The context of K-pop is used to delve deeper into the understanding of the use of the parasocial sphere in the music industry scenario. READ MORE

  3. 2. Friendship for Rent - Can friendship be monetized? Can money fight loneliness? - A quantitative study about monetary exchange for friendship as a possible solution to loneliness

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Tom Andersson; Andrea Norelid; [2022]
    Keywords : sharing economy; loneliness; rent a friend; friendship; collaborative consumption;

    Abstract : This report is investigating whether renting a friend could reduce the societal problem of loneliness. Is there a demand in Sweden for friendship rental? If yes, who and under which circumstances would someone engage in the monetary exchange for friendship? Through two surveys conducted for this thesis it can be concluded that people are not likely to rent a friend. READ MORE

  4. 3. Graph convolutional network based friendship recommender system for a social network

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Harsha Holenarasipura Narasanna; [2020]
    Keywords : ;

    Abstract : This thesis aims to design and develop a deep neural network for friendship recommendations, and quantify its superior performance over a non-learned model for a given social network platform. The given social network consists of a large number of users over 120,000. READ MORE

  5. 4. "Det var ett äventyr" - en studie om livet som flottare efter Piteälven

    University essay from SLU/Dept. of Forest Ecology and Management

    Author : Linda Norén; [2019]
    Keywords : flottning; kvinnor i flottningen; skogsarbetare; intervjuer; skogshistoria; floating of timber; women in timber floating; loggers; interviews; forest history;

    Abstract : Flottning av virke i större skala inleddes i samband industrialiseringen i början av 1800-talet och ändå fram till slutet av 1960-talet var flottningen det dominerande och mest ekonomiska transportmedlet för virke. Succesivt tog lastbilarna över och flottningen avvecklades. READ MORE

  6. 5. Interpretation of Mozart concertos with an historical view

    University essay from Kungl. Musikhögskolan/Institutionen för klassisk musik

    Author : Mónica Berenguer Caro; [2018]
    Keywords : horn; Mozart;

    Abstract : This thesis is an historical, thechnical dn stylistic investigation of Mozart horn concertos. It includes a description of Mozart's life; the moment in his life where the concertos were developed. It contains information about Inaz Leitgeb, the horn player who has a close friendship with Mozart. READ MORE