Essays about: "thesis on customer loyalty"

Showing result 21 - 25 of 150 essays containing the words thesis on customer loyalty.

1. 21. Online data privacy as a driving factor for customer loyalty : A qualitative study

   University essay from Karlstads universitet/Handelshögskolan (from 2013)

   Author : Carl-Fredrik Hugosson; Viktor Dahlén; [2021]
   Keywords : Customer loyalty; Data; Online data privacy; Privacy focus; Consumer data;

   Abstract : In recent years, there has been an increase in the focus on online data privacy by companies worldwide. Data has become an increasingly valuable resource for companies to use in their marketing efforts. READ MORE

3. 22. Impacts of COVID-19: Funding Business Operations and Adapting Marketing Strategies

   University essay from Umeå universitet/Företagsekonomi

   Author : Sejin Hahn; Sarafat Hossain; [2021]
   Keywords : Adaptation; Crisis Management; Financial Liquidity; Access to Capital; Government Aid; Alternative Finance; Marketing Strategy; Resource-based View RBV ; Customer-Centric; Stakeholder View; Brand; Authenticity; Knowledge; Capabilities; Marketing Management; Marketing-Finance Interface; Paid Marketing; Organic Marketing; Customer Loyalty; Community; Decision-Making;

   Abstract : Purpose -- Given the enduring COVID-19 pandemic, this thesis set out to reveal an updated perspective of the service-oriented small business experience, particularly in their access and choice of financial resources to fund operations and adapt marketing strategy. By the time this study started, it was clear which businesses had been rising with the new tides of swelled categorical demand vs. READ MORE

4. 23. Exploration of customer-based brand equity in the field of accounting

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Mikko Komulainen; [2021]
   Keywords : Customer-based brand equity; brand value; brand uniqueness; brand quality; corporate credibility; brand loyalty intention;

   Abstract : Background: The study explores the impact of brand equity on brand loyalty intention within the accounting services sector in Finland. The study uses four dimensions of brand equity, which include perceived brand quality, perceived brand value, perceived brand uniqueness and perceived corporate credibility. READ MORE

5. 24. Significance of eWOM in the road of customer journey : Acceptance Of Ewom Towards Cross-Cultural Boundaries.

   University essay from Umeå universitet/Företagsekonomi

   Author : Rahat Israque Fahim; Shakhawat Rafi; [2021]
   Keywords : ;

   Abstract : The digital era began a few years ago and day by day the dominance of the digital era is easily captivating all aspects of life. The business world is not out of that and for that reason, eWOM has born as a completely customer dominant platform. READ MORE

6. 25. The effect of social media marketing activities on brand image and brand loyalty : A quantitative study within the sportswear industry

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : Frida Johansson; Miranda Hiltula; [2021]
   Keywords : Customer Based Brand Equity; Social Media Marketing Activities; Brand Image; Brand Loyalty;

   Abstract : Purpose: The purpose of this thesis is to gain further understanding of how social mediamarketing activities can affect a firm's brand loyalty and brand image. The study was conductedwithin the sportswear industry. READ MORE