Essays about: "thesis on customer loyalty"

Showing result 16 - 20 of 150 essays containing the words thesis on customer loyalty.

1. 16. From Green to Blacklisted : How Brand Forgiveness influences Brand Loyalty

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Gustav Andersson; Olivia Lindgren; [2022]
   Keywords : Greenwashing; Transgression; Brand Forgiveness; Attitudinal Brand Loyalty; Trust; Trustworthiness;

   Abstract : Greenwashing is a frequent issue within the FMCG industry, such as vague ecological claims and misleading communication. When a brand is accused of greenwashing it is important to understand how to manage this transgression, since both forgiveness and loyalty are concepts that are affected. READ MORE

3. 17. The role of Cryptocurrency in shaping customer loyalty

   University essay from Umeå universitet/Företagsekonomi

   Author : Jose Ildefonso Gongora Chavez; Vijitha Dasanayaka; [2022]
   Keywords : cryptocurrecies; cryptocurrency; cryptos; loyalty programs; loyalty reward porgram; reward porgram; loyalty;

   Abstract : An emerging body of research has focused on cryptocurrencies and loyalty programs; nevertheless, there is still a significant knowledge void and potential for more investigation into this field and the relation between them. Research has given a limited amount of attention to the role that cryptocurrencies play, even though cryptocurrencies have the potential to radically alter the nature of value perception, which is an essential component of the design of any loyalty program. READ MORE

4. 18. Brand Building for Startups : A brand building framework for startups to establish a coherent and long lasting brand

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Anna Pilz Sonnby; Pauline Knutsson; [2022]
   Keywords : startup branding; brand strategy; brand building; branding;

   Abstract : The brand is something every company must deal with whether they like it or not, and as a company grows it develops and works as a way to build recognition, trust, customer loyalty and employee branding (Jones, 2022). In the fast-paced startup environment, the resources are limited, and focus has to be split between different tasks and the most urgent problems are the ones to be dealt with - leaving the rest to be, where the unmeasurable and intangible focus areas such as branding often get deprioritized. READ MORE

5. 19. What Makes You E-loyal? : A descriptive study on how customers form e-loyalty online.

   University essay from Linnéuniversitetet/Ekonomihögskolan, ELNU; Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Amelia Nablsi; Swapnajit Saha; [2021]
   Keywords : E-loyalty; e-satisfaction; e-trust; e-commerce; e-retail; e-tail quality;

   Abstract : With the technology and internet development, customers are moving towards online shopping, which made the new phenomena of e-loyalty emerge out of traditional loyalty. The literature on e-loyalty has been reviewed, and the most influential antecedents to e-loyalty formation were studied in this research, e-satisfaction, and e-trust. READ MORE

6. 20. Developing Digital Value Offerings in the Car Retailing Industry : A Customer-Centric Approach to innovation

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : PHILIP BÖRJESSON; [2021]
   Keywords : Automotive Industry; Car Retailing; Customer-Centricity; Digital Transformation; Dynamic Capabilities; Value Offering; Innovation; Bilindustrin; bilhandel; digital transformation; dynamiska förmågor; innovation; kundfokusering; värdeerbjudanden;

   Abstract : The car retailing industry is currently undergoing a significant transformation. This transformation is due to the automotive industry switching from producing internal combustion engines vehicles to battery electric vehicles. READ MORE