Essays about: "thesis on customer loyalty"

Showing result 11 - 15 of 150 essays containing the words thesis on customer loyalty.

1. 11. The Effect of Corporate Social Responsibility (CSR) on Customer Loyalty : A Quantitative Study

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Edwin Föjerstam; Amir Hukic; Märta Ögren Kull; [2022]
   Keywords : CSR; Corporate Social Responsibility; Customer Loyalty;

   Abstract : Corporate social responsibility is a broad business model, that encourages companies to be transparent concerning their environmental, ethical, philanthropic and economical aims. The purpose of this thesis is to explain if efforts within these areas could eventually lead to customer loyalty. READ MORE

3. 12. Subgroups of customer intimacy and their influence on customer loyalty : A structural equation modeling approach

   University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

   Author : Tim Åkesson; [2022]
   Keywords : Customer intimacy; customer loyalty; structural equation modelling; questionnaire;

   Abstract : Background: The consulting industry’s growth has continuously outpaced the gen- eral economy, leading to more new entrants and increased intra-industry competition. Thus, competitive practices must be revised to ensure existing consultancies’ market position. READ MORE

4. 13. To Forgive But Never Forget : A qualitative study of why customers choose to return to companies within the fast fashion industry they have previously boycotted due to a scandal

   University essay from Umeå universitet/Företagsekonomi

   Author : Elin Öhrner; Amina Kerimova; [2022]
   Keywords : loyalty; customer loyalty; consumer behavior; marketing; boycott; motivations; scandals; fast fashion; social media; eWOM; negative eWOM; influencers;

   Abstract : With the growing role of social media in society today, a more accessible dissemination of information between customers through eWOM is also growing. Especially the negative eWOM can have a huge impact on customers and get devastating results. READ MORE

5. 14. Does card loyalty increase customer loyalty? : Evidence from a Swedish context with a regional focus.

   University essay from Högskolan i Gävle/Företagsekonomi

   Author : Jacob Lundberg; Emil Svensson; [2022]
   Keywords : Loyalty programs; customer loyalty; loyalty schemes; card loyalty; loyalty card; attitudinal loyalty; behavioral loyalty; composite loyalty; brand loyalty.;

   Abstract : Purpose: The aim of the study is to investigate if card loyalty increases attitudinal and behavioral loyalty of the customers, with a loyalty program (LP) membership.   Theoretical approach: The thesis is based on previous literature on loyalty programs and customer loyalty. READ MORE

6. 15. Consumers’ Perspective on Loyalty Programmes and its Influence on Purchasing Decisions : A study on fast-fashion retailers’ consumers in the Swedish market

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Keyra Bonagas; Thu Giang Vu Dang; [2022]
   Keywords : loyalty programmes; consumer behaviour; fast-fashion retailers; brand loyalty; customer retention;

   Abstract : Background: With apparel and clothing being one of the most highly consumed products for everyday life, businesses within the fashion industry have much demand. In order to gain leverage in a competitive market, many retailers have different strategies and loyalty programmes have been an attractive way for customer relationship management. READ MORE