Essays about: "thesis on customer relationship management"
Showing result 6 - 10 of 171 essays containing the words thesis on customer relationship management.
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6. Customer segmentation in Retail: An Experiment in Sweden
University essay from Stockholms universitet/Institutionen för data- och systemvetenskapAbstract : The retail industry is continuously transforming due to digitalization, globalization, urbanization, and automatization. These factors contribute to new and more transparent retail with new customer behaviors, business models, and international competition. READ MORE
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7. The Impact of Gamification on User Engagement in a Secondhand E-commerce platform
University essay from Linköpings universitet/Institutionen för datavetenskapAbstract : Using game elements in a non-game context, called gamification, has grown popular recently and can be seen in education, health, and on e-commerce websites. In this thesis, the use of game elements, specifically badges is evaluated on a secondhand website. READ MORE
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8. Customer Acquisition Process Digitalization: A Case Study on the Use of Machine Learning in The Corporate Insurance Industry
University essay from KTH/Skolan för industriell teknik och management (ITM)Abstract : This thesis explores the application of machine learning 8ml9 techniques in customer classification and their intergration into customer relationship management (CRM) systems within the corporate insurance industry. The research aims to address the gap in the use of AI-CRM for the corporate insurance industry. READ MORE
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9. Realising advanced Enterprise system Affordances: A single-case study of a CRM-system implementation at a technology consultancy company
University essay fromAbstract : Enterprise systems offer organisations great action potentials (Affordances), however, getting employees to use the systems to their full potential is a lengthy process which is challenging for organisations. While previous studies have focused on strategic success factors from implementers point of view, less emphasis has been put on the perspective of users and how the envisioned affordances of the enterprise systems are actualised in practice. READ MORE
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10. Customer Related Risks : A Garment Manufacturer Perspective
University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomiAbstract : This paper examines risks that arise from buyer-manufacturer relationships from Malaysian garment manufacturers' perspectives. In addition, the risk management techniques used to handle these risks are studied and cross-examined. The nature of the relationship is also discussed in relation to the risks and risk management techniques identified. READ MORE