Essays about: "thesis on customer relationship management"

Showing result 21 - 25 of 171 essays containing the words thesis on customer relationship management.

  1. 21. eCRM features and customer loyalty : A qualitative study within the video streaming industry

    University essay from Umeå universitet/Företagsekonomi

    Author : Millie Karphammar; Jennifer Brettschneider; [2021]
    Keywords : eCRM; CRM; customer loyalty; video streaming industry;

    Abstract : The video streaming industry has grown at a rapid speed during the past decade and has becomea trending topic in regard to technological advancements. Nowadays, there are manycompetitors in the market, and it is getting harder to stand out from the competition. READ MORE

  3. 22. Product Variety Cost in an Engineering-to-Order Business

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Filip Ivarsson; August Åström; [2021]
    Keywords : Engineering-to-Order; Product Variety; Variation; Cost Drivers; Activity-Based Cost Calculation; Process Mapping; Standardisation;

    Abstract : Engineering-to-order is a production approach that aims to develop each customer order from scratch based on specific requirements, and is therefore inevitably characterised by a high product variety. It is clear that this strategy is costly, but previous research is lacking in terms of providing real-life data regarding how a high product variety affects costs. READ MORE

  4. 23. The price you’re worth: A case-study of pricing in the TIC-market

    University essay from Linköpings universitet/Industriell ekonomi

    Author : Kasper Vinberg; Stefan Lindstedt; [2020]
    Keywords : Pricing; Value-based; Value; Value-based price; Value-based Pricing; TIC; TIC-market; Testing; inspection and certification; pricing practice; pricing strategy; Kasper Vinberg; Stefan Lindstedt; kasvi918; KasperStefan; Cost-based; kostnadsbaserad; värdebaserad; konkurrensbaserad; competition-based; behavior; mindset; change; WTP; Kundvärde; Customer value; customer; customer value proposition; pricing strategy; pricing practice; Perceived customer value; kundvärde;

    Abstract : How to price your offering is one of the main managerial decision issues today and is alarmingly often not grounded in necessary market and cost research. Pricing is a complex topic, dependent on a multitude of internal and external factors, which makes pricing practice and strategy alignment even more difficult. READ MORE

  5. 24. Examining the Critical Success Factors for Robotic Process Automation in Small-Medium Enterprises

    University essay from Lunds universitet/Institutionen för informatik

    Author : Axel Canneroth; Albin Hellmuth; [2020]
    Keywords : Technology and Engineering;

    Abstract : This thesis aims to provide information regarding which critical success factors that are beneficial for small and medium enterprises when implementing Robotic Process Automation. It has been done by identifying 11 critical success factors from 14 academic research articles treating Critical Success Factor’s in Customer Relationship Management and Enterprise Resource Planner implementations. READ MORE

  6. 25. HOW FINNISH MARKETING AGENCIES DEAL WITH COVID-19 : An integrated view on management and marketing in times of crisis

    University essay from Umeå universitet/Företagsekonomi

    Author : Sandra Norrman; Rebecca Ketola; [2020]
    Keywords : crisis management; relationship marketing; customer acquisition; customer retention; customer relationship management; marketing agency; covid-19; coronavirus crisis;

    Abstract : The outbreak and global spread of the coronavirus took the world by storm and beyond the evident threat it is to the human well-being, it is also impacting the health of businesses. In Finland it was only a matter of weeks after the government the 16th of March started to implement efforts to limit the spread, that a large marketing agency, among other firms, was forced to file for bankruptcy. READ MORE