Essays about: "thesis on customer relationship management"

Showing result 16 - 20 of 171 essays containing the words thesis on customer relationship management.

  1. 16. Hands-on Comparison of Cloud Computing Services for Developing Applications

    University essay from Uppsala universitet/Institutionen för informationsteknologi

    Author : Sebastian Rollino; [2022]
    Keywords : Cloud; Cloud Computing; Comparison; Application Development; DevOps; Cloud Services; Deployment;

    Abstract : When developing applications, developers face a challenge when they have to select the technologies that best fit the requirements gathered for the application that is going to be developed. New programming languages, frameworks, stacks, etc., have arisen in recent years making the choice even harder. READ MORE

  3. 17. Developing Digital Value Offerings in the Car Retailing Industry : A Customer-Centric Approach to innovation

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : PHILIP BÖRJESSON; [2021]
    Keywords : Automotive Industry; Car Retailing; Customer-Centricity; Digital Transformation; Dynamic Capabilities; Value Offering; Innovation; Bilindustrin; bilhandel; digital transformation; dynamiska förmågor; innovation; kundfokusering; värdeerbjudanden;

    Abstract : The car retailing industry is currently undergoing a significant transformation. This transformation is due to the automotive industry switching from producing internal combustion engines vehicles to battery electric vehicles. READ MORE

  4. 18. Customers perception of Artificial Intelligence as Chatbots in CRM

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Elsa Kuylenstierna; Hanna Trägårdh; [2021]
    Keywords : CRM; customer relationship management; chatbots; artificial intelligence; ai; marketing; customer service; business administration; gen z; gen y; generations;

    Abstract : ABSTRACT  Title: Customers perception of Artificial Intelligence as Chatbots in CRM  Subject: Bachelor thesis in business administration, 15 hp  Authors: Hanna Trägårdh & Elsa Kuylenstierna  Supervisor: Klaus Solberg Söilen  Examiner: Ulf Aagerup  Keywords: Artificial intelligence, Chatbots, Customer Relationship Management, Generation Z, Generation Y  Purpose: The purpose of this study is to determine the perception Swedish customers from Gen Z and Gen Y have of companies using chatbots in customer relationship management. Furthermore the study will analyze if the different generational groups perceive chatbots in different ways. READ MORE

  5. 19. Uncertainty management – How to handle project uncertainty : A case study at Rimaster Development

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Douglas Hellström; [2021]
    Keywords : Uncertainty management; Agile methodology; Waterfall methodology; uncertainty; risk; opportunity; hybrid project management; Osäkerhetshantering; Agile; Vattenfallsmetodik; osäkerhet; risk; möjlighet; hybrid projektledning;

    Abstract : We know that it is difficult to forecast the future, and the same applies to project management. There are a lot of occurrences that are both predictable and not possible throughout the course of a project. The management of uncertainty is a management method that helps to forecast and adjust to future occurrences. READ MORE

  6. 20. The Impact of Artificial Intelligence (AI) on CRM and Role of Marketing Managers

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Tahir Iqbal; Md Nazmul Khan; [2021]
    Keywords : ;

    Abstract : Background- Emergence of artificial intelligence (AI) has transformed the dynamics of the business world. AI tools are changing the way marketers used to do business and these changes are so profound that it has become difficult for marketing managers to overlook the importance of investing in and adopting AI as an integral part of the marketing function. READ MORE