Essays about: "thesis on market orientation"

Showing result 1 - 5 of 81 essays containing the words thesis on market orientation.

  1. 1. Brand Positioning Unveiled: An Insider's Perspective from Industry Professionals

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Felix Ellqvist; Niklas Kjellander; [2023]
    Keywords : Brand Positioning; Brand Management; Market Orientation; Brand Orientation; Schools of Positioning; Business and Economics;

    Abstract : Research Purpose & Aim: The purpose of this thesis is to shed light on how individual marketing- & brand-managers conceptualise and approach brand positioning. This study aims to vertically deepen the current knowledge of brand positioning in practice as well as horizontally broaden the literature by taking a unique managerial perceptual perspective. READ MORE

  3. 2. Proposal for revised criteria for daylight provision for the European Daylight Standard EN 17037:2018+A1

    University essay from Lunds universitet/Avdelningen för Energi och byggnadsdesign; Lunds universitet/Institutionen för arkitektur och byggd miljö

    Author : Zhengyu Jin; Xintong Chen; [2023]
    Keywords : Daylight; Residential; European Standards; Compliance; Spatial Daylight Autonomy; Technology and Engineering;

    Abstract : The European daylight standard EN 17037 was first introduced in 2018 with the aim of encouraging building designers to evaluate and ensure adequate daylight provision in buildings. However, experience has shown that the standard’s criteria are generally perceived to be too challenging to achieve. READ MORE

  4. 3. There is still a long way to go: An exploratory study on the factors contributing to the inclusion and exclusion of female character representation in video games

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Erika Lybe; Arantxa Rufrancos Luna; [2023]
    Keywords : Inclusion; Diversity; Video Games; Female characters; Representation; Business and Economics;

    Abstract : Thesis Purpose: This thesis aims to explore the complex phenomenon of female character representation, both quantity and portrayal, in video games and which factors either inhibit or enhance the creation and how. Methodology: A qualitative study with an inductive approach, designed to answer the research question “How do different factors contribute to the inclusion or exclusion of female character representation in video games?”. READ MORE

  5. 4. Techno-Economic Analysis of Solar and Battery Systems : A Comprehensive Analysis of Key Parameters

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Sofia Lundholm; [2023]
    Keywords : Photovoltaic systems; battery energy storage systems; techno-economic analysis; dispatch strategies; electrical pricing areas; energy management; grid independence.; Solcellssystem; energilagringssystem; tekno-ekonomisk analys; elprisområdet; energihushållning; självständighet från elnätet;

    Abstract : Sweden has experienced a significant increase in installed solar power capacity between 2010 and 2020, driven by decreasing installation costs, government subsidies and widespread public interest. However, Sweden's geographical distribution of electricity generation and consumption presents challenges for the national grid. READ MORE

  6. 5. Operationalizing a Market in Transit: How Multiple Accounting Calculations Mediate Multiple Rationales of the Market

    University essay from Handelshögskolan i Stockholm/Institutionen för redovisning och finansiering

    Author : Hannes Högmark; Axel Jönsson; [2023]
    Keywords : Customer Accounting; Customer Costing; Market Orientation; Customer Orientation; Mediating Instruments;

    Abstract : This thesis aims to understand how accounting calculations are used to operationalize the market in an intra-organizational value chain. Building on a case study, TransportCo is followed in its efforts to go from a stable market towards meeting a new uncertain market. READ MORE