Essays about: "thesis perception in online shopping"

Showing result 1 - 5 of 12 essays containing the words thesis perception in online shopping.

1. 1. Shop 'till the fees drop: A quantitative study on students' perceptions and attitudes towards delivery fees

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Magda Liljedahl; Ronja Svensson; [2023]
   Keywords : Delivery Fees; Mental Accounting Theory; Price Partitioning; Attitude Towards the Offer; Price Fairness Perception;

   Abstract : Due to the rapid technological developments in E-commerce, an increasing amount of the Swedish population resorts to online shopping for their necessities. Thus, the Swedish online grocery retail industry has established an online presence, leading to additional shipping and handling costs. READ MORE

3. 2. Can I count on online reviews? : A qualitative study on customers’ trust of electronic word-of-mouth through online reviews on fast-fashion websites among millennials in France.

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Nofriyani Eka Deboris S; Meggane Pech; [2023]
   Keywords : Online reviews; electronic word-of-mouth eWOM ; trust; information asymmetry; fast fashion; and millennials.;

   Abstract : This thesis is situated in the research field of electronic commerce, specifically the aspect of fast fashion brands. This has drawn consumer interest because they find struggles when shopping for clothes online due to their inability to try the product before purchasing from sellers, which tends to result in information asymmetry. READ MORE

4. 3. Value creation through the service consumption process in the fashion industry : An exploratory study of where value is created during the service consumption process in connection with e-commerce

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Author : Lina Almqvist; [2022]
   Keywords : Value; Service consumption process; E-commerce; Value creation; Online shopping;

   Abstract : Purpose The purpose of this study is to analyze the customer's perception of value through each stage of the service consumption process in connection with e-commerce. The aim is to see where in the different stages customers experience value. Method For this research a qualitative method was used in the form of semi structured interviews. READ MORE

5. 4. Changes in online shopping activities of Generation Z students - A qualitative study on online purchase intent and impulsivity during Covid-19

   University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

   Author : Dalia Uthman; Avesta Aspitman; Beata Karacsonyi; [2021]
   Keywords : Online purchase intent; Covid-19; Generation Z; Students; Impulsive shopping;

   Abstract : Date: 02.06. READ MORE

6. 5. The role of authenticity of user-generated content as part of the product presentation in an online shop : A qualitative study of the empirical case of H&M

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Mareike Leiser; Carola Gensert; [2019]
   Keywords : UGC - authenticity - Product presentation – online visual merchandising;

   Abstract : Background: The following thesis explores the use of UGC pictures as part of the product presentation in the online shop of a fashion retailer. Of interest are four variables and which influence these are having on the perception of the UGC pictures through the lens of authenticity. READ MORE