Essays about: "thesis personal brand"

Showing result 16 - 20 of 91 essays containing the words thesis personal brand.

1. 16. Analysing the Consumption Motives of Plant-Based Food Alternatives: The underlying Benefit of Virtue Signalling

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Anika Albrecht; Svenja Lena Mauch; [2021]
   Keywords : vegan consumption; consumer behaviour; consumption motives; theory of planned behaviour; virtue signalling; vegan food alternatives; purchase intention; Business and Economics;

   Abstract : Thesis Purpose: The purpose of this study is to examine the underlying motivations of consumers’ intentions to purchase vegan food alternatives. In doing so, the thesis specifically focuses on studying virtue signalling as an additional benefit to environmental protection, animal welfare, and personal health that motivates consumers to choose plant-based food alternatives. READ MORE

3. 17. The Impact of Language Barriers on Product Placement : A Qualitative Study Investigating Swedish Consumers’ Brand Recall and Brand Attitude Using Netflix Original Series

   University essay from Jönköping University

   Author : Jennifer Hertzberg; Louise Rask; [2021]
   Keywords : Product Placement; Brand Recall; Brand Attitude; Language Barriers;

   Abstract : Product placement has long been a popular advertising tool that is still heavily used in today’s market. Therefore, this thesis adds a new construct to the field of product placement, namely language barriers, to see if that can have an impact on consumers’ ability to perceive product placement, in terms of brand recall. READ MORE

4. 18. The Influence of e-WOM through SNS on Brand Perception and Consumer Purchase Intention: Study on Bangladeshi consumers.

   University essay from Högskolan i Gävle/Avdelningen för ekonomi

   Author : Pronab Swarup Podder; Kaniz Sawda Tanjee; [2021]
   Keywords : Electronic Word of Mouth; Social Networking Sites; Brand Perception; Trustworthiness; and Consumer purchase intention of Smartphone or gadget.;

   Abstract : Aim: The aim of the study is to investigate the influence e-WOM through social network sites has on consumers focusing on brand perception and purchase intention.  Methodology: A qualitative study was applied with the semi-structured online interview conducted with nine respondents across Bangladesh. READ MORE

5. 19. Outcomes of personal branding in a virtual third place : A qualitative study on streamer-viewer relationships on Twitch.tv

   University essay from Umeå universitet/Företagsekonomi

   Author : Marcus Widell; Guzmán Marco; [2020]
   Keywords : ;

   Abstract : Personal branding has been central to the marketing field of study for the past few decades, as its flexibility has found a place in professional, academic, and social contexts. The relationship between loyalty and customer satisfaction has been explored throughoutexisting literature, where the concept of customer delight, or the act of exceeding customer expectations, has recently been the subject of many conversations regarding its effects on loyalty. READ MORE

6. 20. Value-Centric Behaviour Change with Data Visualisation : Case study for visualising data on grocery consumption to bring about value-centric purchasing patterns for retail supermarket consumers

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Tarunika Ravichandran; [2020]
   Keywords : ;

   Abstract : Dietary choices are a leading global cause of mortality and environmental degradation that threaten the attainability of the UN's Sustainable Development Goals and the Paris Climate Agreement [1]. It thus becomes important to find ways to reduce its environmental impact and facilitate healthy consumption patterns. READ MORE