Essays about: "thesis personal brand"

Showing result 21 - 25 of 91 essays containing the words thesis personal brand.

1. 21. Brand Activism - the Battle Between Authenticity and Consumer Scepticism

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Karolina Kubiak; Sam Ouda; [2020]
   Keywords : Brand activism; Brand authenticity; Marketing scepticism; Brand trust; Branding; Business and Economics;

   Abstract : Title: Brand Activism - the Battle Between Authenticity and Consumer Scepticism An explorative study on how consumers evaluate authenticity of brands that engage in brand activism Date of the Seminar: 2020-06-04 Course BUSN39 Authors: Karolina Kubiak & Sam Ouda Supervisor: Jon Bertilsson Keywords: Brand activism, Brand authenticity, Marketing scepticism, Brand trust, Branding Thesis purpose: The purpose with the research is to advance our understanding of authenticity in brand activism. Therefore, it aims to explore what consumers think of brand activism and why. READ MORE

3. 22. Trust in influencer marketing A qualitative study on audience reception of Royal Design advertising

   University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

   Author : Nette Leikas; Kamila Szkwarek; [2020]
   Keywords : influencer marketing; trust; qualitative interviews; audience studies; audience reception;

   Abstract : The aim of this thesis is to investigate whether there is a trust between social media influencers and their followers, and if so, to what extent. The methodological approach consists of an analysis of interview material, expert interviews and selected comment boxes on social media. READ MORE

4. 23. Strong Employer Brands and Employee Advocacy in Social Media : exploring the Employee Perspective

   University essay from Högskolan Kristianstad/Fakulteten för ekonomi

   Author : Erika Stenman; [2019]
   Keywords : Brand Citizenship Behaviour; Employee Advocacy; Employee Recommenders; Employer Branding; Online Employee Endorsement; Social Media; Personal Brand;

   Abstract : Employer Branding activities in the competitive labour market are becoming increasingly interactive rather than being a top-down exercise. Limited resources together with new technology is playing a role in this development. Little, but some research exists on Employee Advocacy or the voluntary promotion and defence of a brand by its employees. READ MORE

5. 24. Personal Brands

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Johanna Karlsson; Carla Melissa Cetino Salazar; [2019]
   Keywords : Personal Branding; Brand Essence; Online Offline Channels; Interplay; Layers of Personal Brands; Business and Economics;

   Abstract : Title: Personal Brands: The Interplay of Offline and Online Scenes Date of the Seminar: June 5th, 2019 Course: BUSN39: Degree project in global marketing Authors: Melissa Cetino & Johanna Karlsson Supervisor: Veronika Tarnovskaya Keywords: Personal Branding, Brand Essence, Online & Offline Channels, Interplay, Layers of Personal Brands Thesis Purpose: The purpose of this Master Thesis was to dive deep into the phenomenon of personal branding by answering the research question of how individuals interrelate online and offline scenes when expressing their personal brand. Theoretical Perspective: A conceptual framework was developed based on previous research, which displays the connection between the different personal branding environments. READ MORE

6. 25. Shared Field of Play, Being Part of a Team, Being Part of an Organization: Effects on Building a Personal Brand in Team Sports

   University essay from Högskolan i Halmstad/Centrum för innovations-, entreprenörskaps- och lärandeforskning (CIEL)

   Author : William Rydell; Julian Kneubühler; [2018]
   Keywords : Personal brand; shared field of play; being part of a team; being part of an organization;

   Abstract : The purpose of this thesis was to identify what effects shared field of play, being part of a team and being part of an organization has on building brand equity for athletes in team sports. Even though personal branding of athletes has received academic coverage over the past years, the role of the shared field of play, being part of a team and being part of an organization have been overlooked. READ MORE