Essays about: "thesis personal brand"

Showing result 6 - 10 of 91 essays containing the words thesis personal brand.

1. 6. Supplier engagement for biodiversity : current situation and views

   University essay from SLU/Dept. of Urban and Rural Development

   Author : Anouk Van Obergen; [2023]
   Keywords : Biodiversity; supply chain management; supplier engagement; sustainability; supply chain;

   Abstract : This research focuses on supplier engagement for biodiversity and how this is currently viewed and utilized by companies. Biodiversity loss is a topic that has long been on the agenda, but only recently in combination with businesses. READ MORE

3. 7. Finding the Perfect Fit : A Study of Person-Organisation Fit Between Generation Z and Employers

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Ellen Colliander; Evelina Olsson; [2023]
   Keywords : employer branding; generational shifts on the labour market; generation Z; personal branding; person-organisation fit;

   Abstract : This thesis explores the conditions for perception of a person-organisation (P-O) fit between Generation Z (Gen Z) and employers in a talent acquisition context. The study is based on the presumption that the perception the candidate gets of the employer is based on the employer’s brand and vice versa. READ MORE

4. 8. Taking Corporate Communications and Marketing Strategies to the Next LevelThrough LinkedIn : A Case Study on a Company’s Brand’s LinkedIn

   University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Author : Araitz Claramunt Oregi; [2023]
   Keywords : LinkedIn; Social Media Affordances; Social Media Marketing; Corporate Identity; Corporate Brand Identity; Brand Identity; Brand Image; Brand Position; B2B;

   Abstract : This thesis explores how organisations communicate and perform marketing nowadays, with social media platforms at the core of their strategic plan. Due to its high relevancy in B2B, the research is focused on LinkedIn and the effect of its affordances which will help dig deeper into the possibilities of using this particular social media platform as a means to define, build and shape company image and brand identity. READ MORE

5. 9. Gen Z @ Work: A Changing Management Situation : A Qualitative Study of Generation Z in a Remote Working Environment from a Management Perspective

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Simon Ljungquist; Simon Lund; [2023]
   Keywords : remote work; generation z; motivation; loyalty; management; leadership;

   Abstract : Background: Remote work has in recent years been adapted by many organizations and are described to challenge the traditional managerial role. Simultaneously, generation Z are taking an increasingly large part of the labor market and bring new behaviors to organizations and managers. READ MORE

6. 10. Genuine or misleading? An exploration of Gen Z consumer perceptions of inauthentic brand heritage in fashion branding

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Roosa Maria Viloma; Katharina Nadine Junge; [2023]
   Keywords : Brand heritage; Authenticity; Gen Z; Inauthentic heritage; Fashion branding; Business and Economics;

   Abstract : Thesis purpose: The purpose of the research is to contribute to existing research and theory by providing insights into how Gen Z consumers perceive inauthentic brand heritage in fashion branding. It also aims to understand how these perceptions differ between fast fashion and luxury fashion and how they contribute to consumer attitudes towards brands. READ MORE