Essays about: "thesis sales"

Showing result 26 - 30 of 741 essays containing the words thesis sales.

  1. 26. The influence of institutional factors on the effectiveness of global product launch

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : Diego Daniel Vargas Carmona; Mohamed Kamil Morsi Mahmod; [2023]
    Keywords : global product launch; institutional factors; panel regression analysis;

    Abstract : In today’s fast-changing markets, many international firms invest a significant amount of money in terms of marketing and technology to launch their products globally. To reduce such costs, a better understanding of the factors that affect the performance of global products launch is needed. READ MORE

  2. 27. The Myth of Incentive-Based Sales Strategies: an Empirical Analysis Contradicting Prevailing Theories using Data Mining and Hypothesis Testing Techniques

    University essay from Högskolan Dalarna/Institutionen för information och teknik

    Author : Yidan (Nickia) Liang; [2023]
    Keywords : Reward Program; Reward Evaluation; Data Mining; RFM; Customer Segmentation; Clustering; K-Means; Hypothesis Testing; One-Sided T-Test; Marketing Effectiveness; Incentive-Based Sales Strategy; Sales Promotion;

    Abstract : In recent decades, the use of incentive-based reward programs to foster customer loyalty and promote sales has become prevalent in various industries. While these strategies are widely accepted and implemented, there is a significant gap in empirical studies to ascertain their real-world effectiveness. READ MORE

  3. 28. Solar PV Integrated with Seasonal Thermal Storage and District Heating

    University essay from Lunds universitet/Institutionen för energivetenskaper

    Author : Lovisa Thalén; Hannah Ekström; [2023]
    Keywords : Solar PV; power-to-heat; heat pump; electric boiler; thermal seasonal storage; district heating; Technology and Engineering;

    Abstract : In order to contribute to reaching the climate goals of the future, power-to-heat (P2H) technologies are a possible solution. A heat pump (HP) or an electric boiler (EB) can be used to produce warm water by utilising cheap electricity from photovoltaic (PV) parks in the summer when there are many hours of sunlight. READ MORE

  4. 29. The mobile Solow Paradox? Evidence from Swedish firms

    University essay from Handelshögskolan i Stockholm/Institutionen för nationalekonomi

    Author : Martin Vernon Fernandez; [2023]
    Keywords : Mobile broadband; Firm data; Productivity;

    Abstract : This thesis examines the effects of 3G and 4G technologies on firm performance and productivity in Sweden. Using a comprehensive dataset of Swedish firms and data on the availability of mobile broadband technologies, the study found that while contemporary effects of the technologies were negative, they had a positive effect on firm sales when using different orders of lags. READ MORE

  5. 30. Shifting Gears: Entering the Automotive Vertical

    University essay from Lunds universitet/Innovationsteknik

    Author : Tobias Anderberg; Axel Svensson; [2023]
    Keywords : Online automotive advertising; performance-based pricing; classifieds; marketplaces; transactional models; monopolistic markets.; Technology and Engineering;

    Abstract : Tradera, Sweden's leading online marketplace for circular consumption, is considering entering the online automotive advertising market in Sweden as a new vertical to diversify its business. This thesis aims to determine if Tradera should enter the online automotive advertising market and to propose a strategic roadmap for entry if it is determined to be beneficial. READ MORE