Essays about: "title for thesis paper"
Showing result 6 - 10 of 87 essays containing the words title for thesis paper.
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6. CSR AND PURCHASE BEHAVIOUR : A Quantitative Study on The Impact of Various CSR Dimensions on Customer Purchase Behaviour
University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknikAbstract : abstract Date: [2023-01-04] Level: Bachelor/Master thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, Mälardalen University Authors: Muhammad Tareq Ajji (97/01/30) Title: CSR and Purchase Behaviour- A Quantitative Study on The Impact of various CSR Dimensions on Customer Purchase Behaviour Supervisor: Ali Farashah Keywords: CSR dimensions, Legal CSR, Ethical CSR, Environmental CSR, Social CSR, Purchase Behaviour Research questions 1- What kind of impact do different dimensions of CSR activities (Legal, Ethical, Environmental, and Social) have on customers’ purchase behaviour in car & IT industries? 2- Which of the dimensions is the most effective? 3- Is the pattern the same between these two types of industries? Purpose: This paper focuses on the car & IT industries. The primary goal is to examine the effect of various CSR dimensions on customer purchase behavior. READ MORE
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7. The Evolution of Technology and its Effect on Consumption : How has the evolution of technology and media affected consumption within the fashion industry?
University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknikAbstract : Date: 2023-05-31 Level: Bachelor Thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, Mälardalen University Authors: Erica Kim Stenström Isabelle Örnbratt (96/11/06) (01/03/31) Title: The Evolution of Technology and its Effect on Consumption Supervisor: Edward Gillmore Keywords: Consumer behavior, consumption, technology, media, marketing, source credibility theory, dual-process theory Research Question: How has the evolution of technology and media affected consumption within the fashion industry? Purpose: Due to the great shift in both online and physical consumption, the purpose of this research is to provide significant insights to already existing scientific literature on how the development of technology and media has affected consumers’ purchasing behavior. Method: A qualitative research paper with two semi-structured interviews and a random sample survey containing eleven open-ended questions. READ MORE
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8. Building Blocks for a Better Buyer Experience: Consumer Perceptions of Blockchain Authentication Methods in Second-Hand Luxury E-Commerce
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Title: Building Blocks for a Better Buyer Experience: Consumer Perceptions of Blockchain Authentication Methods in Second-Hand Luxury E-Commerce Date of the Seminar: 2nd of June, 2023 Course: BUSN39: Degree Project in Global Marketing Authors: Lisa Alm, Amanda Gerth & Katie Fajer Supervisor: Burak Tunca Keywords: Second-hand luxury e-commerce, Blockchain technology, Authentication, Perceived Risk, Theory of Planned Behaviour, Consumer Behaviour. Thesis Purpose: To explore consumer perspectives towards the implementation blockchain technology as a service offered within the authentication of second-hand vintage luxury e-commerce Methodology: This quantitative research study utilises an independent sample t-test to compare Perceived Risk, Attitudes, Perceived Behavioural Control, Subjective Norms, and Purchase Intention in regard to authentication method surveyed. READ MORE
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9. Yearning for the Future: Exploring Forestalgia through Generation Z’s Experiences : An exploratory study on forestalgia experiences in upcoming video game title releases
University essay from Jönköping University/Internationella HandelshögskolanAbstract : Background: Nowadays nostalgia has become a staple within the marketers’ toolkit on grounds of the plethora of positive effects it has on consumers. It is however solely focused on memories and the individual’s yearning for the past. READ MORE
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10. Harnessing the Power : Exploring Opportunities and Challenges for Successful AI Adoption in Organizations
University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknikAbstract : ABSTRACT Date: 2023-05-31 Level: Bachelor/Master thesis in Business Administration, 15 cr Institution: School of Business, Society, and Engineering, Mälardalens University Authors: Axel Bodén Gustav Dahlstedt (99/08/12) (99/03/01) Title: Harnessing the Power: Exploring Opportunities and Challenges for Successful AI Adoption in Organizations Supervisor: Ali Farashah Keywords: Artificial intelligence, Management, Adoption, AI Implementation Research Questions: 1. What are the key challenges and opportunities faced by organizations when adopting Artificial Intelligence technologies? 2. READ MORE
