Essays about: "toy commercials"

Found 2 essays containing the words toy commercials.

1. 1. 'The battle never stops' - A discourse analysis of Nerf toy gun advertisements

   University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

   Author : Léa-Noémi Huber; [2019]
   Keywords : Toy guns; Nerf; Discourse analysis; Militarisation; Masculinity;

   Abstract : This study consists of a discourse analysis of five Nerf toy gun commercials which were aired on US television between 2017 and 2018 and were produced by the international toy gun company Hasbro Inc. Using Gillian Rose’s model of discourse analysis I as a method in combination with discourse theory, theoretical concepts of militarisation and masculinity, the question how militarised masculinity is produced through the discourse of the selected Nerf toy gun commercials has been posed and guided the analysis of this study. READ MORE

3. 2. Gender Role Stereotypes in Toy Commercials : A Two-Country Comparison Based on the Level of Gender Equality

   University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

   Author : Olivia Hanifan; Laura Kirchhausen; [2018]
   Keywords : Gender role stereotypes; toy commercials; gender equality;

   Abstract : A sample of 383 toy commercials aired on Nickelodeon Sverige were coded over the duration of two weeks concerning the type of toy, gender portrayal, number of children of both gender, the dominant kind of interaction, the dominant kind of setting and gender orientation. The results were then compared with findings from a previous study conducted in the United States that used the same method to determine a possible relationship between the way the commercials were designed and the two countries' levels of gender equality. READ MORE