Essays about: "use of technology in marketing management"

Showing result 6 - 10 of 65 essays containing the words use of technology in marketing management.

  1. 6. The impact of open business model, innovation types and firm’s capital structure on product’s time-to-market and firm performance

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : Christoffer Nilsson; Belinda Hsu; [2022]
    Keywords : Business model framework; innovation; capital structure; time-to-market; firm performance; structural equation modeling; exploratory factor analysis;

    Abstract : For decades, globalization has introduced both opportunities and pressures for companies around the world by introducing freer trade, increasing foreign direct investment and the international use of intellectual property that boosted the diffusion of knowledge and technology. As a result, the international competition has become more intense for many firms. READ MORE

  3. 7. Assessment of the Agroecological Potential of Biostimulatory Effects : originating from Effective Microorganisms (EM) in terms of Environmental and Socioeconomic Aspects

    University essay from SLU/Dept. of Biosystems and Technology (from 130101)

    Author : Tania Schwarzer; [2022]
    Keywords : effective microorganisms; agroecology; biostimulants; beneficial microorganisms; lactic acid bacteria; bokashi; semi-structured interviews; interpretative phenomenological approach;

    Abstract : Environmental pollution, resource depletion and climate change are related to imbalances in the farming system. Effective microorganisms are seen as a possible solution to these problems. READ MORE

  4. 8. Proposition of a Framework for Measuring Meso-Level Product-Oriented Circularity : Case Study of the Swedish Automotive Industry

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Milan Mansuino; [2022]
    Keywords : Circularity; Indicators; Automotive Industry; Product-Oriented; Cirkuläritet; Indikatorer; Bilindustrin; Produktorienterad;

    Abstract : Circularity is a trending topic in research and in marketing documents from companies, as this notion is essential to move towards sustainability. However, there is no tool assessing the circularity of a manufactured product at a meso-level, i.e. on the product’s perspective, even though the same kind of tools exists for environmental impact. READ MORE

  5. 9. Opportunities and Challenges for a Contractor in a Change Towards a Circular Economy

    University essay from KTH/Fastigheter och byggande

    Author : Jessica Gottmarsson; Sandra Valdani; [2021]
    Keywords : circular economy; organizational change; circular construction; motivational factors; cirkulär ekonomi; organisationsförändring; cirkulärt byggande; motivationsfaktorer;

    Abstract : Few have missed out on the fact that the world's carbon dioxide emissions need to be reduced, and the need to switch to a circular economy in order to save earth’s resources is increasingly discussed. In Sweden, the construction sector accounts for more than a third of all generated waste and almost a quarter of all hazardous waste. READ MORE

  6. 10. Design for prolonged service lifetime : A case study of built-in ovens implementing emotionally durable design in practice

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : JONATHAN BERG; HANNES ENGSTRÖM; [2021]
    Keywords : Emotionally durable design; Product longevity; Design framework; Sustainable design; Emotionellt hållbar design; Produktlivslängd; Designramverk; Hållbar design;

    Abstract : The taxonomy of sustainable design covers a multitude of strategies targeting different aspects of product design, one of which is product longevity. Efforts within this field have mainly been focusing on extending the technical lifetime of products, whereas the issue of products being discarded before technical malfunction have received less attention. READ MORE