Essays about: "use of technology in marketing management"

Showing result 16 - 20 of 65 essays containing the words use of technology in marketing management.

  1. 16. How to be Perceived as a Sustainable Brand : Success Factors for Signaling Sustainability while Avoiding Greenwashing

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Micaela Drugge; Emma Svensson; [2021]
    Keywords : Green Branding; Brand Strategy; Environmental Advertising; Sustainable Marketing Orientation; and Greenwashing;

    Abstract : Being perceived as a sustainable brand by customers is becoming increasingly more important for companies. This has resulted in that more companies are communicating what actions they take to be more sustainable. Companies also utilize symbol and labels to signal suitability on products and services. READ MORE

  3. 17. Sustainable Solutions in the Aviation Industry : A scenario analysis of electrified aircrafts, sustainable aviation fuels and carbon offsetting

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Niklas Jönsson; Fredrik Hillesöy; [2020]
    Keywords : Aviation; carbon offsetting; air travel comparison site; biofuel; electrified aircrafts; scenario analysis.; Flygindustrin; klimatkompensation; flygprisjämförelsesite; scenario analys; elektriska flygplan; biobränsle;

    Abstract : Global warming is an issue that affects the entire world. The aviation industry accounts for around three percent of global emissions, and actions are needed to help steer the industry towards a sustainable transition with new technologies and alternative aviation fuels to reduce emissions. READ MORE

  4. 18. The dependence on staying updated : a social practice approach to consumption of personal electronics

    University essay from SLU/Dept. of Urban and Rural Development

    Author : Malin Axelsson; [2020]
    Keywords : practice theory; electronics; consumption;

    Abstract : The Swedes are consuming personal electronics like never before, despite knowledge of environmental and social issues that comes with production, use and waste management of these products. The aim of this study is therefore to develop a deeper understanding of the practice of consuming electronics and its sustainability aspects. READ MORE

  5. 19. Recyclability by Design for Multilayer Plastic Flexible Packaging

    University essay from Lunds universitet/Förpackningslogistik

    Author : Sonika Singh; [2020]
    Keywords : Recyclability by design; multilayer flexible packaging; PE; PP; plastic recycling; circular plastic economy; Technology and Engineering;

    Abstract : Various recyclability by design (RBD) guidelines for multilayer plastic flexible packaging (MPFP) were assessed for consistency among parameter values. 9% consistency was observed, which is on the lower end of devised consistency scale. READ MORE

  6. 20. Understanding how automatized personalization with AI can drive value in B2B marketing : A case study of a Swedish industrial equipment manufacturer

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Elizabeth Anzén; Lukas Ekberg; [2020]
    Keywords : AI; B2B; Marketing Automation; Personalization; Value; Value Creation; AI; B2B; automatisk marknadsföring; personalisering; värde; värdeskapande;

    Abstract : In the last decade, marketing automation, a tool for automatic personalization, has been gaining significant traction among marketing professionals. In parallel with the growing adoption trend, many marketing automation platform providers have been extending their offers to include AI features. READ MORE