Essays about: "use of technology in marketing management"

Showing result 21 - 25 of 65 essays containing the words use of technology in marketing management.

1. 21. The need for speed : A study of how a new digital tool can affect B2B relationships

   University essay from Umeå universitet/Företagsekonomi

   Author : Josefin Hellsten; Johan Näsström; [2019]
   Keywords : B2B relationships; 3D virtual prototypes; relationship marketing;

   Abstract : The technological development that we have seen in the last decades has resulted in a more digitized business environment and affected industries from an innovative and competitive perspective. The digital transition is an ongoing process and it creates opportunities and challenges for businesses globally. READ MORE

3. 22. Barriers to adopting mobile access solutions in hospitality organizations.

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : OLLI PIETILÄ; [2019]
   Keywords : ;

   Abstract : This study aims to investigate factors that affect the attitudes towards mobile access control solutions among decision-making units (DMUs) in hospitality organizations in Finland to identify perceived benefits and barriers to adoption of mobile solutions. The first mobile access control solution was introduced in the early 2000s and is used successfully in, for example, public transport and in offices. READ MORE

4. 23. Branding and consumers in the kitchen appliances industry context : An exploratory study with a focus on customer experience

   University essay from Uppsala universitet/Industriell teknik

   Author : Nicola Mantellina; Rosendo Solvas Navarro; [2019]
   Keywords : brands; consumers; consumers experience; competitive advantage; loyalty; marketing; business strategy; brand loyalty; branding strategies; brand management theories.;

   Abstract : Researchers have shown that strategies focused on building long-term competitive advantage tend to be more profitable for businesses. Further, companies have traditionally put their focus on strategies and on marketing tangible attributes of products and services such as quality, price and so on to differentiate from the competitors (Mascarenhas et al, 2006). READ MORE

5. 24. Social media marketing of SMEs in regional Sweden : A study of the automotive sales industry

   University essay from Högskolan i Jönköping/Internationella Handelshögskolan

   Author : Robin Björk; Jesper Lindbom; Ville Piirilä; [2019]
   Keywords : ;

   Abstract : Abstract   Background The recent developments in technology have resulted in an emergence of social media platforms and they are now an essential part of everyday lives of consumers and businesses. Since a lot of companies utilize social media in their marketing activities, the marketing strategies of small and medium sized enterprises (SMEs) have changed from the traditional practises. READ MORE

6. 25. Who Needs Innovation : Do SMEs really give up on innovation ventures?

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Azra Kljako; Christoffer Olsson; [2019]
   Keywords : Innovation; innovation processes; innovation failures; SMEs; influences; innovation hinders.;

   Abstract : Background: Small and Medium enterprises (SMEs) are the main contributors of innovation. However, there are challenges that organizations face even if they foster innovation. These constraints are often external or internal and dependent on organizations resources and capabilities. READ MORE