Essays about: "visual framework"

Showing result 16 - 20 of 294 essays containing the words visual framework.

  1. 16. The Underdog Brand Position

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Diogo de Lima; Darragh Moorhouse; Can Üner; [2023]
    Keywords : Underdog; Underdog Brand; Underdog Brand Positioning; Brand Positioning; Brand Strategy; Branding; Rhetoric; Brand Identity; Brand Image; Communication; Top Dog; Business and Economics;

    Abstract : Title: The Underdog Brand Position Date of Seminar: 31-05-2023 Course: BUSN39 Degree Project in Global Marketing Authors: Diogo de Lima, Darragh Moorhouse & Can Üner Advisor: Mats Urde Key words: Underdog, Underdog Positioning, Branding, Rhetoric, Identity, Communication, Image, Top Dog. Purpose: The purpose of this paper is to explore the Underdog Brand Position (and its link to Rhetoric) to understand What is an Underdog Brand Position, How are Underdog Brand Positions Used and Why and When is an Underdog Brand Position a viable strategy. READ MORE

  3. 17. How do Communicators in Social Change Organisations Navigate the Use of Artificial Intelligence? : A Thematic Analysis Through the Lens of Ethical Storytelling

    University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Author : Anna Svensson; [2023]
    Keywords : Artificial Intelligence; Communication about Development; Charity Communications; Ethical Communications; International Development; ComDev; Ethical Storytelling; AI Ethics;

    Abstract : The increasing accessibility and sophistication of Artificial Intelligence (AI) in generating high-quality images and texts presents opportunities, risks, and ethical dilemmas in the Communication about Development (ComDev) sector. This dissertation asks: how do ComDev professionals navigate the ethics of using AI to create visual and written content to raise funds and motivate action on global social issues? Drawing on the idea that AI ethics cannot be understood or achieved independent of a broader ethical structure, the project develops a theoretical framework of ethical storytelling, suggesting this can be successfully applied to AI and non-AI-generated content. READ MORE

  4. 18. "It´s only the insides of our bodies that are important" : A comparison of Margaret Atwood´s novel The Handmaid´s Tale and the tv-adaptation of the novel made by Bruce Miller

    University essay from Mälardalens universitet/Akademin för utbildning, kultur och kommunikation

    Author : Frida Karlsson; [2023]
    Keywords : Feminism; Sexual Objectification; Reproduction; Objectification; Tv-adaptation; The Handmaid’s Tale; Margaret Atwood;

    Abstract : This essay will compare Margaret Atwood´s dystopian novel The Handmaid’s Tale to the tv-adaptation of the novel by Bruce Miller. In the original work, the protagonist Offred narrates the story of her life in a patriarchal society called Gilead. In contrast, the viewers are guided by different sound and visual strategies in the series. READ MORE

  5. 19. Visual Merchandising Approaches : A Comparative Study of High-End and Fast-Fashion Window Dressing Design

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Yufan Cui; Varissara Nattakrannuwat; [2023]
    Keywords : Visual Merchandising; Window Displays; High-End and Fast Fashion Apparel Retailers; Marketing Strategies; Branding; Design Elements; Comparative study; Visual Content Analysis; Retail Industry;

    Abstract : In this comparative study, the design elements and visual merchandising approaches employed in window displays by high-end and fast-fashion retailers are investigated. The study utilizes a visual content analysis method with standardized evaluation criteria to analyze the window displays of six high-end and six fast-fashion stores located in Paris. READ MORE

  6. 20. “I Want to Tell You a Story”: Exploring the Role of Narratives in Documenting Sexual Violence During the Holocaust : A Study of Survivor Testimonies from the Warsaw and Łódź Ghettos

    University essay from Uppsala universitet/Historiska institutionen; Uppsala universitet/Hugo Valentin-centrum

    Author : Matylda Jonas-Kowalik; [2023]
    Keywords : ;

    Abstract : This qualitative research study aims to provide an in-depth analysis of the narratives  surrounding the experience of sexual violence during the Holocaust, focusing on the localized context of the Warsaw and Łódź ghettos and their immediate surroundings. The main objectives of this research are to examine how Holocaust survivors recount experiences of sexual violence in video testimonies and investigate the scope of sexual  violence in the localized context by analyzing different perpetrator groups and the  power relations that enabled sexual violence in the ghettos and in hiding. READ MORE