Essays about: "ways of advertising"

Showing result 1 - 5 of 76 essays containing the words ways of advertising.

1. 1. The Missing Student: Construction of an Alternate Reality Game – A pitch to attract applicants to the Game Design & Technology Master’s programme

   University essay from Göteborgs universitet/Institutionen för data- och informationsteknik

   Author : William Andersson; Karim El-Nahass; Oscar Forsyth; Katri Lantto; Ludvig Lemner; Sara Stråhle; [2023-03-03]
   Keywords : ARG; Alternate Reality Game; Marketing; Advertisement; Master’s program; Game Design; Modularity;

   Abstract : The master’s program Game Design & Technology at the University of Gothenburg wants to try new ways of marketing the program to potential students and has created this Bachelor’s for that purpose. By advertising using a game, one reaches people that are already interested in the area and by having an interactive advertisement such as an Alternate Reality Game (ARG) one can have the target group interact with each other further solidifying their interest. READ MORE

3. 2. Creation of identity value in video advertising: Performing identity myths of stigmatized groups of society

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Antonia Pumarino; [2023]
   Keywords : Identity value; identity myth; personification; discourse advertising; social tensions; cultural branding; critical discourse analysis; Social Sciences;

   Abstract : Brands have changed their approach to advertising, instead of offering products, nowadays they offer ways of living and seeing the world. To do so, they own a symbolic language which is embodied in advertising discourse. Brands aim to create more profound relationships with consumers and to concretise it, they have a variety of strategies at hand. READ MORE

4. 3. Activism, Ads & Allyship: A Quantitative Study on Corporate Social Activism Communication and its effects on Consumers

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Disha Monga; Vaaruni Venkatesh; [2023]
   Keywords : corporate socio-political activism; brand activism; woke-washing; CSA advertising; consumer-brand alignment;

   Abstract : This thesis identifies three distinct ways in which brands communicate their socio-political activism stance. Further it analyses the effect of these types of Corporate Socio-Political Advocacy (CSA) communication on consumer perceptions and intentions. READ MORE

5. 4. Consumers behavior during the Covid-19 pandemic : A quantitative study on consumers' experience and purchase decision about fast fashion advertising on social media during the Covid-19 pandemic

   University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

   Author : Elin Jalmgård Väkeväinen; Josephine Martinelle; [2022]
   Keywords : Social media; online advertising; vivid advertising; interactive communication; OBA; online consumer behavior and consumer purchase decision.;

   Abstract : Bakgrund: Sociala medier har blivit en plattform för kommunikation mellan företag och konsumenter. Konsumenter kan samla information innan ett köp och därför är annonsering på sociala medier ett strategiskt verktyg för att rikta in sig på konsumenter och skapa behov. READ MORE

6. 5. Inclusive marketing : A study of Swedish female consumers’ perceptions of inclusive advertisements in the fashion industry

   University essay from Umeå universitet/Företagsekonomi

   Author : Cornelia Wiklund; [2022]
   Keywords : Inclusive marketing; Advertising; Brand attitudes; Diversity; Swedish consumers; Fashion industry;

   Abstract : In the last decades we have seen an increase of inclusive marketing, partly because of an increase of consumer awareness and expectations. But it can be hard to succeed with inclusive marketing, and previous research shows that many companies have been accused of CSR- washing, forced diversity, etc. READ MORE