Essays about: "web equity"
Showing result 1 - 5 of 22 essays containing the words web equity.
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1. Reputation Management in a Digital Age : How start-ups control their online reputation
University essay from Karlstads universitet/Handelshögskolan (from 2013)Abstract : Background: With digitalization, the increased use of the World Wide Web and social media combined with the aware and engaged costumer, the conditions of reputation management are also evolving (Beal & Strauss, 2008; Jones et al., 2009). READ MORE
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2. The Great Brand Debate: An Analysis of Consumer Perceptions for Private Labels and National Brands Across Product Categories
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Title: The Great Brand Debate: An Analysis of Consumer Perceptions for Private Labels and National Brands Across Product Categories Date of the Seminar: 2nd June 2023 Course: BUSN39 – Degree in Global Marketing – Master Lever Authors: Camille Buob and Sebastian Franzén Supervisor: Burak Tunca Keywords: Product Category, Brand Type, Private Labels, National Brands, Consumer Perceptions Thesis Purpose: The aims of the thesis were (1) to investigate the effect of product categories on the perceptions of relative price, quality, risk, and value and (2) to test a moderation effect of brand types (Private Label or National Brand) on the relationships between the product category and the different perceptions. Methodology: A study was conducted with four different products that were representative of two different product categories - food and household, and within each product category different types of brands were selected - private label and national brand. READ MORE
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3. Riding the Viral Wave: Generation Z consumer behaviour during viral demand in relation to Brand Management : A qualitative study on how to strategize brand equity management to prolong customer retention from viral demand based on Generation Z consumer behaviour.
University essay from Jönköping University/IHH, Redovisning, Marknadsföring, SCM, Informatik och RättsvetenskapAbstract : Background: Following the development brought by the digital age, social networks and consumer behaviour has significantly changed. The network connectivity of WEB 2.0 enables information to spread at an accelerated rate to a wide scope, creating viral demand. This phenomenon presents an opportunity for brands to increase their customer base. READ MORE
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4. Is Densification Socially Sustainable? : A Case Study of Residents’ Responses to Densification in Umeå Municipality
University essay from Umeå universitet/Institutionen för geografiAbstract : In recent years, sustainability has gained importance across the world. However, the social aspect of the concept has been explored the least. A trend leads towards cities targeting population growth. Densification is often seen as a tool to accommodate for a growing population in a rather sustainable way. READ MORE
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5. Evaluating the efficiency of Host-based Intrusion Detection Systems protecting web applications
University essay from Blekinge Tekniska Högskola/Institutionen för datavetenskapAbstract : Background. Web applications are a more significant part of our digital experience, and the number of users keeps continuously growing. Social media alone accounts for more than half of the world’s population. Therefore these applications have become a lucrative target for attackers, and we have seen several attacks against them. READ MORE
