Essays about: "web site promotion"

Found 3 essays containing the words web site promotion.

1. 1. Web analytics. Website analysis with Google Analytics and Yandex Metrics

   University essay from Malmö högskola/Fakulteten för kultur och samhälle (KS)

   Author : Alisa Dibrova; [2013]
   Keywords : web analytics; usability; web site promotion; Goodle Analytics; Yandex Metrics;

   Abstract : The scope of my research is web analytics. This paper describes the process of usability analysis of the website belonging to a company Sharden Hus situated in Stockholm. From the many existing tools of web analysis I chose two the most popular ones, Google Analytics and Yandex Metrics. READ MORE

3. 2. Business to consumer web-site under the financial crisis

   University essay from Sektionen för ekonomi och teknik (SET)

   Author : Yi Gao; Liangjun Ying; [2009]
   Keywords : financial crisis; Electronic commerce; price strategy; promotion strategy;

   Abstract : Global financial crisis, triggered by the U.S. sub-prime mortgage crisis, is now the hot issue all over the world. The crisis has already slowed down the world economy and brought great shocks to almost every industry. READ MORE

4. 3. Communication tools in a musical event

   University essay from Sektionen för ekonomi och teknik (SET)

   Author : Tomasz Brzóska; Jérémy Pirbay; [2008]
   Keywords : communication model; communication tools; music festival; the Sziget;

   Abstract : A qualitative research was conducted to better understand the communication process connected with organizing musical festival for mass audience and the tools used to gain successful communication. Based on data collected by an interview with organizers and data found on the festival web site, theory about communication models of PR Smith and tools used in communication process, described by Kotler, were compared. READ MORE